Trend Tracking: switching to paper-based packs is showing no signs of slowing

ThePackHub Innovation Zone Snapshot

Trend Tracking: switching to paper-based packs is showing no signs of slowing.

The number of paper-based packaging examples posted to our Innovation Zone platform is on the up. In fact, we’re tracking more examples than ever and have already posted 18 since the start of 2023. The Nestle switch to paper-based KitKat packs in Australia is probably the most head-turning of them this year.

A study by Two Sides states that 55% of UK consumers prefer paper packaging as being better for the environment, 51% for being easier to recycle and 77% for being home compostable.

Brands and retailers are increasingly switching to paper-based packaging due to consistent demand from consumers for non-plastic packaging alternatives.  The move can often help meet recyclability objectives and assist to reduce plastic waste. Paper-based packaging is, as well as being recyclable, also biodegradable and compostable. Technological advances have made paper-based packaging more versatile, formable and durable, and it can be printed with high-quality graphics, enhancing the product’s branding and consumer appeal.

Not every change is seen positively, with comments about greenwashing and appeasing consumers being made for some initiatives, particularly when they are not supported by LCAs or carbon footprint reduction claims.

Many of the developments we’re tracking are in market launches and this change is predicted by us to continue for some time yet.

2 – nucao, a vegan chocolate maker in Germany, has switched to primary packaging made from NexPlus Advanced paper by Koehler Paper, citing its excellent barrier properties and printability. The packaging is 100% recyclable, reduces CO2 footprint, and aligns with consumers’ preference for eco-friendly options.

3 – Toppan, a Japanese provider of advanced printing and communication technology, has developed an NFC tag label that uses paper as the substrate for the antenna instead of PET film. The new label is designed to break if removed, preventing fraudulent use, and is 30% thinner than previous products. With increasing demand for sustainable materials, the use of paper in place of plastic aligns with current environmental initiatives.

4 – Mitsubishi HiTec Paper, a German paper manufacturer, has introduced a new product called PACK, aimed at sustainable packaging of toys and small items. The FSC and PEFC certified paper, made from virgin fibres and available in 75gsm weight, offers excellent heat-sealability, making it ideal for pouch packaging. It has been tested successfully on leading packaging machines and is a sustainable alternative to plastic film composites.

5 – Chocal Packaging Solutions provides an alternative to conventional plastic packaging with their Chocal Paper Fibre technology. This formable and printable packaging is produced using coated paper-based materials, making it food-safe, highly stable, and eco-friendly. The biopolymer coating provides water, odour, and fat barrier properties, and the trays can be customized to various depths and printed with colour and text. All CPF variants are compostable or recyclable.

In summary, the demand for non-plastic packaging alternatives is driving an increase in paper-based packaging, with brands and retailers switching to meet recyclability objectives and reduce plastic waste. Consumers have shown a preference for paper packaging, with many citing its environmental benefits and recyclability. Technological advances have made paper-based packaging more versatile and durable, and it can also be printed with high-quality graphics to enhance branding and consumer appeal. However, not all changes are viewed as the best route to take, with concerns about greenwashing and the need for evidence-based claims to support sustainability initiatives.

This paper-based trend is expected to continue in the foreseeable future.

ThePackHub’s Refillable & Reusable Packaging Compendium Volume 2 is out now. The most comprehensive reuse packaging trend summary available. Find out more and order here.

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