Innovation zone Packhub -

Welcome to ThePackHub

Innovation Zone

The packaging industry’s best resource for tracking all the latest innovative packaging solutions.

We closely monitor the global packaging market so that you can keep up to speed with all the very latest packaging innovations. This is a great way to help create great packaging ideas and inspire your next packaging project.  If you have an innovative packaging example that you would like included, please let us know.

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We have three subscriptions – Guru, Expert and Assistant.


The Pack Hub Innovation Zone

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Innovation Zone Examples

  • Metallic board can be recycled through normal waste streams

    Metallised polyester laminates continue to be used for premium products in sectors such as beverage, cosmetics and tobacco. Their stand out shelf appeal and ability to premiumise brands comes at an environmental price due to lack of recycling. Multilayered metallised polyester laminates are both difficult and uneconomical to recycle, which results in the material going …Read more >

  • Little pocket keeps Puerto Rican McDonald’s fans happy

    McDonald’s in Puerto Rico has changed its french fries packaging so that fast food fans can get a ‘lucky’ potato wedge with their food. McDonald’s has redesigned its fries packaging to celebrate National French Fry Day (it’s a Puerto Rican thing). The pack has a special pocket to accommodate the additional treat comprising a ñapa or …Read more >

  • IML increases soup shelf life to one year

    Alicante, Spain based injection moulder ITC Packaging and Verstraete IML have combined to help Spanish food producer Dulcesol achieve an extended shelf life for their soup brand. Dulcesol’s ready-to-eat, single-serve Naturcream soup brand is using an IML label with an oxygen barrier. Dulcesol worked with ITC Packaging to develop an IML oxygen-barrier label from Verstraete, which …Read more >

To find out more about these and other articles and features, read about our membership options below.

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Annual Packaging Innovation Report
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