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Innovation Zone Examples
Reusable pack stickers help sensory-focused children
Kellogg’s Rice Krispies has created a packaging campaign designed for children living with autism. The cereal company brand owner has partnered with Autism Speaks to create special touch-and-feel sensory ‘Love Notes’ stickers to help communicate love through touch rather than words. The initiative has been launched to coincide with the back-to-school period. There are four reusable …Read more >
Cardboard steak pack trial aims to cut plastic waste
Meat has almost universally been sold in plastic packaging but times are changing. Changing views on material over the last 18 months or so has given rise to numerous initiatives to reduce plastic from supermarket chillers. Retailer Aldi is part of this change with the trial of cardboard packaging for steak products for the UK …Read more >
Gift wraps bring beverage bottles to life
The Thimm Group specialises in corrugated cardboard transport and sales packaging. The business has produced distinctive bottle packaging to bring some fun to beer drinking. Special covers have been created in the shape of chess pieces. The covers are combined with a chessboard made of corrugated cardboard. A total of 32 different bottle pack designs …Read more >
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