March 2022

Glass bottle innovation to benefit local spirits market

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Australian bottle manufacturer Orora Beverage have announced the launch of a new spirit bottle. The new solution, called the Oro-Gin spirit bottle, is made with Orora Crystal glass and was developed with a classic shape and elegant finish. It can be supplied with either a screw cap or cork finish. Orora says that quality spirits and liqueurs are typically bottled in high quality, clear glass known as super flint, which allows distillers to showcase their products in the best way to consumers. The new bottle was developed to present a local solution for distillers, who until now have had to import their glass bottles from overseas. These companies are faced with navigating global supply chains and dealing with international shipping and logistical challenges, border policies and global market fluctuations. Because of these potential issues, buying locally is seen to make more sense. 


thepackhubs-viewIt is good to see an enhanced bottle product to improve premium perceptions being sourced locally.


opportunityzone

This initiative for glass products could be applied across BeverageFoodHouseholdHealth & Beauty and Consumer Goods sector products.

 


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