Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations each week and we have picked four recent examples for you below.

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Innovation Zone Live 2019 is the perfect opportunity to get up to speed with the very latest sustainable packaging innovations relevant to your business in an interactive and engaging seminar environment. Full price – £359 + VAT.

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Top Packaging Suppliers Guide 2019


ThePackHub’s Top Packaging Supplier Guide 2019 is an essential report collecting innovations from the last 18 months picked from the most active companies in ThePackHub’s Innovation Zone database.

From Amcor to WestRock, ThePackHub’s Top Packaging Supplier Guide 2019 has over 250 ideas covering a wide range of materials and applications, there really is something for everyone!

Available as a printed report delivered postage free. Purchase of this comprehensive guide is also comes with a free, fully searchable PDF.

The cost of ThePackHub’s Top Packaging Supplier Guide 2019 is just £699.

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#1 Shampoo and conditioner refilling station pilot may be extended to other markets

Global consumer goods big hitters Unilever are testing a refillable system for hair care products in the Philippines. Unilever are focused on improving their sustainability standing.  Read about Unilever’s waste and packaging strategy here. The pilot will help inform the strategic direction for this type of refillable sustainable packaging initiative. The first shampoo and conditioner refilling station has set up shop in Quezon City, Philippines for a two week trial period. ‘All Things Hair Refillery’ will sell hair products at a discount as a way to encourage shoppers to recycle bottles. Money off refills is being used to help understand the pricing ‘sweet spot’ required to encourage refillable pack behaviour. Results of the pilot will help Unilever determine if they can expand the program to other products. See also Refillable pack scheme launched for UK cosmetics brand.


More info in The Innovation Zone.

#2 Recycled empty tubes of seal and glue used to make reusable briefcase pack

Den Braven specialise in the production of sealants, adhesives, foams and aerosols for use in the construction industry. They have launched a new reusable pack with a recycling twist. Instead of using post-consumer recycled plastic per se, they are using plastic used from recycled empty tubes specifically of seal and glue. Den Braven worked with DS Smith Plastics to create a universal reusable briefcase consisting of 12 glue tubes together with 12 spouts. DS Smith Plastics succeeded in using empty tubes to produce the briefcase. The initiative not only has a benefit for the environment, it has also apparently had a positive sales boost for Den Braven.

More info in The Innovation Zone.

#3 Recyclable ice cream pack saves 500 tons of plastic annually

Unilever are focused on improving their sustainability positioning introducing many examples to market. The business’s top selling ice cream brand Carte d’Or is switching from a plastic-based to a new carton format. The paper-based new pack is both compostable and recyclable. It has a layer of corn waste derived PLA, which gives it a waterproof barrier in order to meet the functional requirements for ice cream. The pack can either be recycled or industrially composted. The change of 11 million cartons a year will see the pack weight reduce from 47.5 grams to 36.5 grams – a reduction of 23%. The result is a reduction of 520 tons of plastic in one year.

More info in The Innovation Zone.

#4 World’s first biodegradable cigarette pack makes South African introduction

Apparently, the most common form of litter globally is cigarette ends. An estimated 4.5 trillion cigarette butts (80% of cigarette consumption) become litter every year. The cellulose acetate fibres do not readily biodegrade. The life span of a discarded filter is thought to be up to 15 years.  A Cape Town, South Africa start-up is taking a holistic view of the waste that cigarettes cause with the introduction of what is claimed to be the world’s first ever biodegradable tobacco brand. Smokey Treats’ flagship product is the patent-pending Woodland Craft Cigarettes. They have biodegradable filters made from a biodegradable wood-pulp sponge and will naturally dissolve in about three months depending on the conditions. The packaging has not been laminated and is just recycled cardboard printed with a soy-based ink. Smokey Treats is donating 1% of net-profits towards planting trees in underprivileged South African communities.

More info in The Innovation Zone.



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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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