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ThePackHub Retail Moments of Truth is a research methodology that delivers clarity on which elements are effectively contributing to the retail purchase decision-making process and provides insight that can be brought into the pack innovation process.

Photo of a woman shopping2 - thepackhub.comWe observe behaviour in-store around a specific category at the retail moment of truth – when shoppers interact with packaging on-shelf. By conducting short qualitative on-site interviews, we gain their understanding of the interaction to effectively inform the packaging innovation process.

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