ThePackHub Idea Screening is a targeted online qualitative methodology for screening new ideas and delivering insight about current packaging.
Idea Screening is ideal for when you really want to understand spontaneous responses to current or new packaging innovation ideas. We ensure that participants are engaged and motivated throughout the process.
Idea Screening informs the development of the strongest and most workable solutions, coupled with clear, analytical reporting. We ensure thorough exploration of current or proposed packaging – both from the design elements and functionality points of view.