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ThePackHub Focus Groups Plus are focus groups with an extra dimension – the group discussion with your core target is fertile territory for developing new ideas – and the plus we bring is a range of packaging-relevant pre and post tasks for participants. This means we get extra insights about our participants’ interaction with the category and its packaging at an individual level.

Example pre-tasks include taking photos / videos of packaging being used and stored at home; post-tasks include scoring a range of possible options developed by the packaging team following the focus group feedback – encouraging more of a dialogue with the core target consumers.

As specialists in packaging, we have lots of example packs to include in the discussion as stimulus, bringing to life exciting new possibilities and packaging solutions.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >