Sometimes face-to-face research is the most effective way to obtain the relevant consumer insights to move a packaging project forward, especially if there is a need to understand design ergonomics.
ThePackHub Face-to-Face Speed Depths are “consumer-led” interviews that get to the heart of people’s reactions to new packaging concepts. They have been created specifically with packaging innovation in mind and provide qualitative feedback that will help both directionally and strategically.
The interviewing methodology is focused on the specific objectives and the questioning approach is semi-structured, offering a mix of qualitative and quantitative feedback.
