We are passionate about the importance of consumer insight to deliver winning packaging innovation solutions.
By using the very latest research techniques and by focusing on the role of packaging within brand positioning, we can help you discover those mission-critical packaging innovation insights.
To inspire any brief, we particularly recommend conducting insight-generating research at the beginning of a packaging project. This early stage is where semiotic analysis is particularly helpful in understanding the codes of the category / brand and building the foundations for a competitive edge.
We also have a wide range of tools to use right through the design process for evaluation as well as inspiration –
from qualitative focus groups to online depth interviews and quantitative assessments.
The needs of each packaging project are different and usually we recommend one or two key stages of research to answer the most pertinent insight needs. We can propose a tailor-made research plan for every project, depending on the existing research available, timing and the project objectives.
Find out more about the methodologies we have to help you with your packaging insights.