We just love workshops!
At ThePackHub, we passionately believe that ideation workshops are a very powerful way to get key stakeholders to contribute to a common innovation goal and help deliver your packaging innovation objectives.
We have developed a fantastic ideation process called It’s a Wrap with our Ideation partners Upswing Innovation. They specialise in leading clients through the exciting process of generating creative and innovative ideas.
Idea generation can be a daunting process for some or one that is treated too casually by others. That’s why organisations can benefit greatly from using experts to help them through a staged process of getting to great ideas. The 4 fundamental stages are:
- Understanding the strategic context
- Planning the ideation
- Creating the ideas
- Evaluating the ideas
Upswing Innovation have a proven ICE Model to ensure ideation success:
|Insight||Into the client brief, business context and the relevant consumer needs.|
|Creativity||In the process, team, venue, facilitation and stimulus.
|Engagement||By stakeholders, the client team and with consumers|
To discuss an It’s a Wrap session for your business and to find out more, email us here.