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We just love workshops!
At ThePackHub, we passionately believe that ideation workshops are a very powerful way to get key stakeholders to contribute to a common innovation goal and help deliver your packaging innovation objectives.

WIts a wrap - thepackhub.come have developed a fantastic ideation process called It’s a Wrap with our Ideation partners Upswing Innovation. They specialise in leading clients through the exciting process of generating creative and innovative ideas.

Idea generation can be a daunting process for some or one that is treated too casually by others. That’s why organisations can benefit greatly from using experts to help them through a staged process of getting to great ideas. The 4 fundamental stages are:

  • Understanding the strategic context
  • Planning the ideation
  • Creating the ideas
  • Evaluating the ideas

Upswing Innovation have a proven ICE Model to ensure ideation success:

InsightInto the client brief, business context and the relevant consumer needs.
Creativity
In the process, team, venue, facilitation and stimulus.

EngagementBy stakeholders, the client team and with consumers

To discuss an It’s a Wrap session for your business and to find out more, email us here.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >