Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations each week and we have picked four recent examples for you below.

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Top Packaging Suppliers Guide 2019


ThePackHub’s Top Packaging Supplier Guide 2019 is an essential report collecting innovations from the last 18 months picked from the most active companies in ThePackHub’s Innovation Zone database.

From Amcor to WestRock, ThePackHub’s Top Packaging Supplier Guide 2019 has over 250 ideas covering a wide range of materials and applications, there really is something for everyone!

Available as a printed report delivered postage free. Purchase of this comprehensive guide is also comes with a free, fully searchable PDF.

The cost of ThePackHub’s Top Packaging Supplier Guide 2019 is just £699.

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#1 Paper bottle with novel structural design uses up to 75% less plastic

An active area of packaging innovation development is the progress in paper bottle solutions. The Innovation Zone has featured several in recent months. The latest to report is from entrepreneurial business 3Epack. The bottle has a distinctive and novel pack shape. 75% of the materials used are made from renewable resources and are compostable. The five parts that make up the pack separate easily for recycling.  A gas-barrier film helps to extend product shelf life.The bottle can be used for a range of non carbonated drinks in volumes up to 20 oz (568ml). The developers claim up to 75% less plastic is used than conventional plastic bottles. The 3EPak bottle contains 5 g of plastic compared to a typical 22.5-g PET bottle used for a shelf-stable juices. The business is currently on the look out for strategic partners to take the development to the next stages.


More info in The Innovation Zone.

#2 Corrugated cardboard eliminates the need for plastic shrink film

Global producer of paper-based packaging Smurfit Kappa has introduced a solution to reduce the amount of plastic used for the collation of beverage bottles. Nor-Grip is a system made of corrugated cardboard that allows the packaging of water bottles into a multipack format. This completely eliminates the requirement for the ubiquitous plastic shrink film. It is 100% recyclable. According to tests conducted though a Smurfit Kappa consumer insights survey, 75% of consumers prefer Nor-Grip to a plastic film. Other products from the same family are being developed and tested, such as the Sleever, for smaller products such as bottled beer and canned products. Read more about Smurfit Kappa’s Better Planet Packaging initiative.

More info in The Innovation Zone.

#3 In-home water appliance launch reduces plastic use

Danone owned Evian, like all global water brands is under pressure to improve its environmental reputation with strategies to reduce single-use plastic burden. For info read more about Evian’s zero plastic waste strategy here.  The business has announced the introduction of an in-home water appliance called evian (re)new. The solution delivers Evian mineral water to consumers at home with a significant reduction in the amount of plastic packaging used. The collapsible 5L ‘bubble’ is 100% recyclable and made of a 100% rPET that contracts gradually as the mineral water is consumed. It is reported to use 66% less plastic than the equivalent 1.5L bottle. Consumers can reorder Evian via a button on the base of the appliance, which is connected to a smartphone app. It is able to track the amount of water consumed and notify when it is time to re-order. The water appliance will launch as part of a Paris and London pilot, which coincidentally perhaps mirrors the cities used for TerraCycle’s Loop trial. They are ultimately looking to bring a scalable and circular solution to market. See also Leading water brand launches refillable glass bottle.

More info in The Innovation Zone.

#4 Netherlands online store embarks on packaging reduction campaign

The Netherlands’ biggest e-commerce retailer is embarking on a strategy to reduce the amount of packaging used in their services and take a step towards climate-neutral shopping by 2025. The business is reducing the use of their distinctive blue and white box by 3.5 million items. For a range of products such as computer printers, baby’s diapers, kitchen items, coffee makers etc, the packaging of the article itself will offer sufficient packaging protection for e-commerce distribution. The web store will also introduce a shipping bag made from recycled plastic and will limit the use of cardboard and packing material. The new shipping bag is made from recycled plastic. Items such as towels, bags and clothing will be packed in the bag. The size of the bag can be adjusted to the product. A cost and CO2 saving is achieved because the plastic bag is lighter than the cardboard box. The company estimates that the new packaging emits 90% less CO2 than the box.

More info in The Innovation Zone.



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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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