Welcome to ThePackHub’s weekly packaging trend watch blog.

Each week, we’ll be focusing on a particular packaging innovation trend.   This time we take a look at some of the interesting packaging innovations that tackle improving shelf stand out. The in-store battle ground has never been more competitive and we’ve selected four good examples of this in action.



A new patented manufacturing technique from Ontario based Montebello Packaging delivers an asymmetric beverage bottle shape to help create attention-grabbing shelf stand out.  uShape is a custom-shaped patented bottle for use in the beer, energy drinks, tea and coffee beverage markets. The bottle can be asymmetrically designed with a variety of features including flutes, embossing and debossing. Bottles can be dry-offset printed in up to nine colours.

Nestle International’s Travel Retail arm have created an engaging and attractive new packaging solution for their world-famous Smarties brand. The new pack has been designed by London brand design agency Echo. The round packs are a distinctive departure from the conventionally familiar Smarties tube. The giant Smarties sized packs have a circular dispenser that slides open to produce the contents.  This pack forms part of a range of special edition pack designs for Smarties in the Travel Retail gifting market.

A new way to create improved impact for tube packaging at the point of sale has been created with the development of the Carton Tube.   The new carton tube pack gives brand owners an innovative solution to improve shelf presentation. The contour of the carton for Schwarzkopf’s got2b styling gel brand follows the shape of the tube and ensures that the pack stays upright on shelf.

Uden, Netherlands based Abarka Packaging Solutions have introduced a new packaging development in response to the demand for a more authentic and retro look for jar packaging. The solution also helps to improve pack accessibility. The Skirt All design portrays the nostalgic imagery of a jar from the past that used cloth with string tied round the top as a closure.

These and many more form part of ThePackHub’s 1,890 strong Innovation Zone database.

We’ll be back next week with some more packaging trend thoughts.


More insight from ThePackHub

Our brand new August report and presentation deck is now available and is great value at just £129 + VAT.  Receive a 10,000+ word report featuring 70 new packaging innovations plus an easy to share presentation format. Subscribe and receive each new report every month with a great discount.

These valuable monthly packaging reviews are free to Innovation Zone Guru subscribers.

You can order your August monthly report here.


Insight coming soon…

Resealable Packaging Review – Available 1st September

An invaluable review of the resealable packaging market with the latest innovations from 25 different packaging suppliers with supplier details, images and extensive commentary.

Cost £499 + VAT. Pre-order now for £399 + VAT and save £100.


September Packaging Innovations Report – Available 1st September

A comprehensive review of 70 packaging innovations for September 2017 with comment, analysis and insight.

Cost £129 + VAT. Pre-order now for £99 + VAT and save £30.


Sustainable Packaging Innovations 2017 – Available 2nd October

Over 130 sustainable innovations covering recyclability, compostabilty, lightweighting, bio-material development and more with comment, analysis and insight.

Cost £499 + VAT. Pre-order now for £399 + VAT and save £100.


Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >