South African gin producer Inverroche Distillery has launched a limited edition version of its outer packaging called Bee&Bee.
After use, it functions as a ‘hotel’ for bees.
The packaging is made from eucalyptus wood. The construction was made in collaboration with Houtlander, a sustainable carpentry company, and Working for Water.
Solitary bees are vital to the ecosystem, pollinating around a third of the world’s food crops.
Each box has 112 holes, each capable of housing a solitary bee.
So far, 6,000 boxes have been created, with the potential to house 672,000 solitary bees.
This is one of 7,563 initiatives posted to ThePackHub’s Innovation Zone platform.
The development of sustainable packaging continues to be a strategic priority and there is one particular sustainable trend that is growing fast. Refillable and reusable packaging is advancing rapidly with ThePackHub’s Innovation Zone database reporting a 68% year-on-year increase in initiatives.
Now is your chance to get a comprehensive lowdown on what is happening in refillable and reusable packaging and how you can utilise this embryonic market opportunity for your business.
Find out more and order here.
ThePackHub is featured in a new article in Packaging World.
A new report from UK packaging consultancy, ThePackHub, provides analysis and insight from a global perspective. The review includes a summary of more than 140 of the latest refillable and reusable packaging innovations from around the world.
You can read the article here.
Read more on ThePackHub‘s monthly contribution to Packaging Innovations show newsletter.
Our thoughts on the latest packaging innovation developments can be read here: