Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to ThePackHub’s Innovation Zone, where we bring you the latest and greatest in packaging innovation.

With 6,775 searchable initiatives from leading companies around the globe, including recent updates from Australia, Austria, Brazil, Canada, France, Germany, India, Italy, Netherlands, Spain, Sweden, UK and USA, we’re your go-to source for staying ahead in the packaging industry.

Each month, we collate over 100 new packaging innovations for our platform, and today we’re excited to share four new ideas with you. But why stop there? Upgrade to 25 new innovations a week by visiting and discover all the latest packaging innovations.

Our next webinar is later today, and it is not too late to book. Please see more details and book below.

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3pm TODAY – Book on our next free webinar

FREE one-hour webinar. Catch up on the latest e-commerce packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We will also be joined by Ian Beresford, Head of Marketing & Development at Essentra Tapes, who will be discussing how packaging can create that vital first impression of an E-commerce business for customers and therefore plays a crucial role in consumer perceptions of their sustainability status.

Hosted by Paul Jenkins, Managing Director of ThePackHub.

Register here.

We are excited to unveil the “Exhibition Stories” report service, brought to you by industry leaders Ariane Van Mancius of Now New Next B.V. and Paul Jenkins of ThePackHub.

This service recognizes that not everyone has the ability to attend every packaging exhibition but still wants to stay informed on the latest trends and innovations in their field. “Exhibition Stories” offers reports on Europe’s largest and smallest packaging trade fairs from experts in trends and packaging, NowNewNext and ThePackHub.

Kicking off with LuxePack, held in Monaco for its 35th year, bringing together the entire world of luxury packaging. Upcoming “Exhibition Stories” will cover the Dutch catering trade fair Horecava in Amsterdam in January 2023 and Empack Netherlands in April of next year.

The first Exhibition Story is available free of charge and can be downloaded for free here:

ThePackHub’s Refillable & Reusable Packaging Compendium Volume 2 is out now. The most comprehensive reuse packaging trend summary available. Find out more and order here.

JUST LISTED – Plastic Packaging Innovations Webinar
Join us for a FREE one-hour webinar and discover the cutting-edge advancements in plastic packaging innovation. Get a comprehensive overview of the latest initiatives and in-market developments that will inspire and inform you.

Hear from industry expert David Rimmer, Managing Director at Unette, as he shares insights on how his business is driving sustainable solutions and delivering easy-open, lightweighted plastic packaging.

Don’t miss this opportunity to stay ahead of the curve and learn from industry leaders. Sign up now!

Register here.

#1 British supermarket moves to recycled coastal plastic for chilled fish trays

UK supermarket chain Tesco has formed a partnership with international independent organisation Keep Sea Blue, which will mean that the plastic packaging for its fish products will contain a minimum of 30% Recycled Seaside Plastic (RSP).This is recycled coastal plastic collected from beaches, coastlines, and coastal communities within 10km of the Mediterranean Sea. A network of collectors across the region, including local authorities, non-profits, volunteer groups, and the private sector, collects the plastic, at which point the PET (polyethylene terephthalate) packaging will be sorted, ground, washed, and recycled to be utilised in food-grade packaging materials. The recycled PET will be used in trays to pack Tesco’s salmon, haddock, cod, and sea bass lines. A spokesperson for Tesco said that where they can, they are reducing the amount of virgin plastic they use in their business.


#2 Ice cream container is made from sustainable EPS

Italian packaging company Imballaggi Alimentari is using BASF’s EPS (expanded polystyrene) Styrofoam Ccycled for ice cream containers. Called the Remaxigel box, the manufacturing process starts from pyrolysis oil, obtained by chemically recycling various types of plastic waste that would otherwise have been used to generate energy or dumped. BASF says that compared to conventional Styrofoam, the production of packaging made of Styrofoam Ccycled produces around 50% less CO2, with no loss of functional quality. The recycled content is mathematically assigned to the end product using the so-called mass balance approach. Remaxigel is one of the seven winners of the Ecodesign Award for Circular Creativity, awarded by the Italian National Packaging Consortium Conai. Imballaggi Alimentari is working with BASF on an even more sustainable Remaxigel box version with a new inner shell made of recycled material, which will meet the strict requirements of the food industry.

More info in The Innovation Zone.

#3 Fast food giant offers reusable cups in German restaurants

Fast food giant Burger King has formed a partnership with reusable cup company Recup to supply their reusable cups in German restaurants. From the start of 2023, customers in all 750 Burger King restaurants have been able to order drinks, milkshakes and ice cream in reusable cups. The move follows a successful trial in selected restaurants in the Cologne area as part of a reusable pilot project. The pilot project has provided important insights for the nationwide launch of an attractive reusable system that guests can easily use. A deposit of €1 (£0.88) is paid for Recup cups and lids, which means a deposit of €2 for a drink with a lid. The return is possible in every Burger King restaurant and at over 16,500 Recup partners throughout Germany. After being returned, the cups are cleaned in the catering dishwashers like normal tableware and then returned to the cycle.

More info in The Innovation Zone.

#4 Dairy offers customers reusable lids for yoghurt pots

UK organic dairy Yeo Valley is offering its customers the opportunity to obtain reusable lids for its 350g and 450g yoghurt tubs. Consumers can go to the Yeo Valley website and exchange ‘Yeokens’ which can be earned by redeeming codes from Yeo Valley packaging, to obtain their own lid, which is set to replace the previous clip-lid design. Yeo Valley have made the decision to remove the clip-lids previously used, following successful trials on their Greek yoghurt pots. Removing the clip-lids will save an estimated 145 tonnes of plastic a year. Yeo Valley Organic’s 350g and 450g yoghurts are currently sold in Greiner Packaging’s K3 cardboard-plastic cups, which are recyclable, made from 100% recycled PET, and wrapped in cardboard made from FSC-certified material. The packaging can be cleaned and separated into the plastics and cardboard recycling streams, respectively.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about our range of packaging innovation services.
Until next time. Happy innovating.
ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >