Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 5,735 searchable initiatives listed. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

Please forward to your packaging friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

New – Book on our next packaging webinar

FREE one hour webinar. Catch up on the latest recyclable plastic packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We are delighted to also be joined by Dr. Elef Kassianidis, Sales Director, UK & Ireland of flexible packaging experts Hatzopoulos.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

NEW – Watch ThePackHub’s last webinar

Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We cover many of the recent important in-market and developmental sustainable examples to inspire you and keep you up to speed.

We are joined by Mauro Cozzi CEO and co-founder of carbon footprint reduction experts Emitwise. Hosted by Paul Jenkins and Barrington Pamplin of ThePackHub.

Sustainable Packaging Innovations webinar from ThePackHub with Emitwise. Broadcast 24th February 2022.

Innovation & Design Stage – Powered by ThePackHub

ThePackHub is delighted to help curate content for the Innovation & Design Stage at the upcoming Packaging Innovations at NEC on 25th & 26th May. The stage will host discussions and debates to uncover the latest trends and innovations in design and product packaging.

Get inspired by thought leaders and begin to shape your future packs with discussions such as innovations driven by the packaging tax, the refill/reuse revolution, the importance of trend scanning and much more!

ThePackHub will present four sessions consisting of keynote speakers and case studies from leading brand owners, retailers and FMCG companies.

We’ll keep you updated on speaker announcements over the next few weeks and we can’t wait!

You can register your free place here.

#1 Spanish water brand removes PET bottle label

Lanjarón Natural Mineral Water comes from the Salud Spring, located in the Sierra Nevada area of Spain. They are the second-largest water producers in the country with a market share of around 20%. They have now decided to launch what they call the ‘Naked’ bottle which means they have removed the label on their 1.25-litre bottle. The removal of labels is seen as an issue during the process of recycling PET bottles. The bottle also features a tethered cap as well as the removal of the label, part of their commitment to reducing their carbon footprint. In 2015 they launched their first bottle with 15% rPET (recycled polyethylene terephthalate), and in 2018 launched their first bottle made from 100% rPET. Lanjarón has been part of the Danone Group of companies since 1994.


#2 Pulp alternative to traditional wine bottle developed

Bio’teille, from French wine start-up Le Petit Baroudeur, is being presented as an alternative to the traditional wine bottle. It consists of an outer shell made from moulded paper pulp, derived from recycled newspapers and cardboard. The inner bag is made of barrier PE (polyethylene) and closed with a plastic screw cap, which is also made of PE, to aid recycling. It is claimed that production of Bio’teille bottles creates five times less CO2 than a comparable glass bottle. It is also eight times lighter than a glass bottle, and keeps the contents colder for approximately 30% longer. Transport costs are also lower, with up to three times the amount of bottles on a truck but with half the weight. Bio’teille recently won an innovation award at the CFIA (Crossroads of suppliers to the food industry) exhibition in Rennes.

More info in The Innovation Zone.

#3 Compostable paper packaging developed for butter

The Latin-American team at global packaging heavyweights Amcor has collaborated with Costa Rican brand owner Grupo Numar to develop paper-based home-compostable butter packaging. Amcor previously had the challenge of making the paper packaging folds as effectively as other materials, but significant research and development from their Peruvian team allowed them to overcome this. The paper wrap is reported to be around 40% lighter and has 80% less of a carbon footprint than other iterations of butter wrap, such as ones made using aluminium. The new solution is certified compostable by TÜV Austria, in both home and industrial settings. The packaging development contributes to Amcor’s overall goals of having 100% recyclable, compostable or reusable packaging by 2025.

More info in The Innovation Zone.

#4 World’s first system for recycling used PET strapping launched

A German company has announced the launch of the world’s first system for collecting used PET (polyethylene terephthalate) strapping. re-strap Gmbh, based in Kurtscheid, is to offer this service throughout Germany. PET strapping is widely used to secure goods for transport, or as a handling aid. In many places, large quantities of it regularly accumulate after unpacking. Subsequent handling is made more difficult, among other things, by the rigidity of the material. Recycling this intrinsically high-quality raw material is very difficult. It is claimed that a large proportion of the strapping ends up being incinerated instead of being recycled and used in a new product. re-strap provides interested companies with the necessary shredding technology and exchange containers for the material (logistics standard, Euro pallet size, stackable) and exchanges the full containers for empty ones on site.


New – ThePackHub Expert Interview

Nick Hardy of Leipa Group discusses his company’s range of paper and packaging solutions as well as the increasingly important role of recyclability and sustainability in packaging development.

Packaging question of the week

Are raw material shortages affecting your packaging business? Vote and comment on LinkedIn now. 

Last week, 77% claimed that the war in Ukraine putting additional pressure on your packaging supply chain.

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