Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

We had fun delivering our packaging trends webinar last Friday. We will be emailing a link to view it in full in the next 24 hours. Thank you to all who joined us despite it being a public holiday in several countries. Oops! There is information below on our next one on sustainable packaging innovation trends.

Next Free Webinar from ThePackHub

Join us for our latest free one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub. There will be opportunities for Q&A as well as a poll or two. Feel free to share with your colleagues.

Register for free:
10am BST 
1pm ET (6pm BST)

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#1 Single-serve frozen dessert packs respond to heightened food safety consumers

The Covid-19 global pandemic is inevitably having an impact on packaging innovation development. Time will tell whether shopper and consumer behaviour has permanently changed but there is certainly evidence that heightened concerns for health and food safety and presently a concern for many. This has led to new launches that have been fast-tracked to meet this new consumer sentiment. See Tamper-proof pizza box reassures pizza home delivery customersAnother new example is My/Mo Mochi Ice Cream which has launched single-serve packs in the US market. The frozen dessert brand’s packaging format features a single mochi ice cream ball in a fully-enclosed pack. The brand claims that the single-use format will help reduce food waste and spoilage by preserving quality and increasing product shelf life compared with unpackaged mochi ice cream. The pack will improve hygienic standards by eliminating open exposure.

More info in The Innovation Zone.

#2 Paper-based alternative for pharmaceutical blister packs gets financial injection

An Australian start-up has developed a paper-based alternative to replace plastic for items like single-use coffee pods and pharmaceutical blister packs. The paper is derived made from plant waste. Varden have introduced the new solution called Paperseal and have received funding from Horizon Ventures to accelerate expansion. A bespoke machine has been designed that gets around the challenges of forming 3D shapes using paper. The process forms paper fibres into shapes without creating holes that let product flavour out and air in. The machine is able to mould the fibres to create an effective water and oxygen barrier. The Paperseal solution promises to ultimately lower production costs and decrease the carbon footprint at no sacrifice to product performance. Varden is in talks with two coffee brands along with several large multinational pharmaceutical companies. A production facility is planned for Europe within 18 months and the U.S. within two years.

#3 Single-dose cheese sachets launched in compostable packaging

Italian cheese brand Dalter has announced the introduction of compostable sachets in a compostable and biodegradable material. The solution is suitable for preserving the properties of the product and to deliver an adequate shelf-life. It is claimed that Dalter’s introduction of the new single-dose bio-based material sachets is the first for mature hard cheeses. The material has been designed to keep the freshness and aroma of the cheese intact. The pack is made from the processing residues of agricultural products. The product can be industrially composted where available. See also New low-gauge biodegradable films developed.


More info in The Innovation Zone.

#4 Refillable household product range confirm new UK distribution points

As part of a wider trend, UK retailer Co-op (Heart of England) is fitting refillable packaging units in 35 of their stores via a new distribution agreement with social enterprise LocoSoco, which delivers a wide range of refillable household products. LocoSoco as a business was launched to help local communities to realise their economic and sustainable potential. The LocoSoco eco-refill stations have been in situ for a short period so far and have already created strong interest translating into impressive sales. One 120ml refill bottle costs £2.50 and is filled by the individual shopper. Subsequent refills are under half that price with an RRP of £1.20 including VAT. Refillable stations are a significant growth area with many retailers trialling their own new systems or in collaboration with brands. See also Detergent refill station trial leads to expansion.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >