Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

NEW Sustainable Packaging Compendium 2020

Early Bird ends on Friday

Pre-order now and save £300

Following the success of ThePackHub’s first Sustainable Packaging Compendium, we are delighted to announce the introduction of the second instalment for 2020.

The in-depth review includes a unique and comprehensive summary of over 500 of the latest sustainable packaging innovations covering initiatives across compostable and biodegradable, biomaterial development, reusable and refillable, recycling initiatives, plastic replacement, carbon footprint reduction and more. Find out which brands, retailers and suppliers are bringing new sustainable innovations to market as well as those universities and research institutions working on the sustainable packaging of the future.  The Sustainable Packaging Compendium 2020 also includes a supplier contacts directory featuring a comprehensive list of names and contact details of the top suppliers in sustainable packaging.

You will receive a printed copy delivered free of charge plus a searchable PDF to download.

Pre-order today and save £300 – time limited offer

Sustainable Packaging Compendium 2020 comprises more than 600 pages and is available on Friday 10th January.


You can join over 4,000 others and stay up to speed on the latest packaging news from ThePackHub by following us on LinkedIn –

#1 Shrink wrap phase out saves plastic and CO2

Coca-Cola has announced another plastic-reduction initiative as part of their comprehensive sustainability programme. Its European bottling partners will remove shrink wrap from its can multipacks to be replaced with a recyclable paperboard packaging solution from Graphic Packaging International (GPI). The €15m investment will end the use of shrink-wrapped plastics across all can multipacks sold in the UK. GPI’s KeelClip is a minimal material paper fastener that replaces plastic rings, tops and shrink wrap. See also 850 tonnes of plastic go in switch to paper-based wrap solution from AB InbevThe roll out will encompass all of Coca-Cola’s EU markets. It is claimed that the initiative will save around 2,000 tonnes of plastic as well as 3,000 tonnes of CO2 per asnnum.  Larger multipacks will have their shrink wrap replaced by a carton pack as announced recently. See Plastic shrink-wrap replaced with cardboard for consumer multipacksMore than 30 million packs in total each year will no longer be wrapped in plastic.


More info in The Innovation Zone.

#2 Alphanumeric printed code created as alternative to QR

A new tool has been launched as an alternative to the ubiquitous QR code. The solution from subsidiary of Mobile, Alabama headquartered Xante Corporation, InfoMark aims to connect printed packaging with the digital world. The solution delivers a simple digital link that allows users to access a wealth of audio, video, PDF and other digital format content from not just smartphones but desktops and tablets as well. This is achieved through a four-digit printed code. InfoMark aims to replaces the QR Code format that has never really fully met its potential. It is felt that the QR code format is not particularly visually appealing and can also only deliver one link through a camera based smartphone. There are over nine million four-digit alphanumeric InfoMark combinations available.

More info in The Innovation Zone.

#3 New tray delays avocado ripening process

Eden Prairie, Minnesota headquartered Robinson Fresh has introduced a new tray that has been designed to slow down avocado ripening. The ethylene absorbing tray promises to extend the shelf life of the fruit by more than 21% compared to how the product is conventionally packed. The tray is lined with a film that absorbs ethylene to delay the ripening process. Robinson Fresh will trial the new packaging with a view to a wider roll out in due course on their Happy Chameleon avocados. The use of ethylene-filtering technology is also seen here New carton doubles avocado shelf life.


More info in The Innovation Zone.

#4 Crystal lined boxes add some bling to takeaway market

The packaging for Burger King’s Chicken Fries might catch the eye of magpies as well as consumers with the introduction of limited edition boxes studded with crystals. Yes you read that right. Recycling rates are sure to drop with this new initiative originally available in Chmielna 20 Lab in Warsaw, Poland but sold out within three hours. The use of Swarovski crystals for packaging has been reported before. See Customised champagne bottles created using Swarovski crystalsThe campaign was also promoted via a photo session where the special BK Chicken Fries box sat side by side with equally desirable items from the world of fashion.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >