Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

New: ThePackHub’s Packaging Innovation Briefing Report for November 2019 is out now on Friday. This comprehensive and unique review of the month’s global packaging innovations ensures you are kept up to speed and fully informed of all the latest packaging innovations. This essential review is available as a PDF for just £99 + VAT.


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#1 Seaweed-based sauce sachets help prevent plastic entering landfill










UK online food order and delivery service Just Eat is partnering with Unilever to trial a range of Hellmann’s sauces served in seaweed-based sachets. The flavourless sachets are 100% biodegradable and aims to reduce single-use plastic waste for takeaways. The capsule was invented and manufactured by UK based company Notpla (formerly Skipping Rocks Lab).  The pilot scheme will allow consumers to order Hellmann’s ketchup, BBQ, tartare and garlic sauces from 65 restaurants in this new format. The firms plan to expand to more cities if trials prove successful. According to Just Eat, 92% of customers surveyed said they would like to see more of their takeaway sauces in the seaweed-based sauce sachets. More than 9 out of ten found the sachets easier to use than a normal sachet.


More info in The Innovation Zone.

#2 Holographic lens effect turns heads for beverage brands

Find out what ThePackHub’s LinkedIn packaging community thinks about this innovation:
21 comments and add your own.

India based Uflex has multiple locations in their home country as well as film facilities in several other countries around the world. The business has announced the launch of ‘Asepto Eye’ for aseptic beverage packaging applications. The 3D effect ‘Asepto Eye’ is part of the company’s Asepto range and has a distinctive ripple concave lens and single lens technology to deliver impactful effects for aseptic carton packaging. This type of technology is usually the territory of premium and luxury brands in cosmetics, spirits and tobacco packaging and this is the first time it has been spotted for more mainstream applications. The lenses come in various shapes and shapes for brand customization. The pack delivers real depth, great shelf stand out and a wow factor for consumers. See also Fresnel lens technology is cost effective alternative to laminates.

More info in The Innovation Zone.

#3 Fast food chain experimenting with bamboo packaging











KFC Canada is working on a project that could one day see their famous chicken products served in bamboo-based packaging. The fast food chain will start a pilot with their poutine (french fries and cheese curds topped with a brown gravy) product using the material. Bamboo buckets will be available at some of the company’s 600 Canadian restaurants replacing PP packs. The restaurant chain is aiming to have buckets that are compostable but will at least ensure they are recyclable and/or reusable. Bamboo grows very quickly and sequesters about 40% more carbon than trees in the same amount of land. KFC Canada will look at consumer feedback as well as operational and functional considerations before moving to any rollout.


More info in The Innovation Zone.

#4 Water bottles are landfill biodegradable

Find out what ThePackHub’s LinkedIn packaging community thinks about this innovation:
21 comments to see or add your own.

USA brand Chlorophyll Water has announced that its 20 fluid ounce (568 ml) PET bottles have switched to a landfill biodegradable material. The bottles have a proprietary organic additive, that accelerates the natural biodegradation in biologically active landfills as well as anaerobic digesters. The additive is designed to attract microbial activity. When microorganisms consume the additive material, they excrete enzymes that break down the bottle. The bottle is also 100% recyclable and the brand recommends that the bottles are still recycled. Each case purchased online comes with a recycling bag. The actual rate of biodegradation will depend on the environmental conditions. Chlorophyll Water believes that total biodegradation will occur in under seven years. See also Biodegradable water bottle can degrade in 80 days.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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