Innovation Zone Snapshot – Scratch-and-sniff functionality gives beer brand point-of-difference

ThePackHub Innovation Zone Snapshot

More information on our Innovation Zone packaging database – https://www.thepackhub.com/the-innovation-zone/

Book on our next packaging webinar

We will be joined by Mauro Cozzi – CEO and Co-founder of Emitwise – accounting for carbon in packaging innovation.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

Just announced: Recyclable Packaging Innovations – Thursday 19th May – book your free place here. 

Let’s hear your views!

Moving to paper-based beverage collations.

Getting rid of unrecyclable plastic is a no-brainer right?
How do the new packs compare from a functional point of view? Better? Worse?
Should there be more focus on and communication of carbon footprint and LCA data?

Join the conversation here.

#1 Scratch-and-sniff functionality gives beer brand point-of-difference

Graphic Packaging International (GPI) are a leading international business in the design and manufacturing of packaging for commercial products and a regular in the pages of the Innovation Zone. The business has announced the introduction of a paperboard 12 pack for the Milton, Delaware-based Dogfish Head ale and lager brand. The new pack encourages consumers to scratch and sniff the packaging, to release samples of the scents of the products inside. The engaging scratch-and-sniff functionality gives consumers an interactive pack with an engaging point-of-difference. The paperboard pack is fully recyclable and is durable, meaning it can easily withstand travel and commercial distribution while keeping the products preserved and protected. The pack includes three each of Slightly Malty Lo-Cal IPA, 60 Minute IPA, 90 Minute IPA, and Blue Hen Pilsner to make up the 12 pack.

#2 Toothpaste pack has afterlife to make brushing more fun for kids

Packaging that turns heads at the point of sale as well as delivering a secondary use can be a great combination to create a competitive advantage. Tandy, the Brazilian kids toothpaste brand owned by US company Colgate-Palmolive, is attempting just that. The brand has launched new cardboard packaging in the shape of a pyramid, that can be turned into a kaliedoscope toy. The aim is to capture the interest of children and encourage them to brush their teeth using the product. It is not clear as to the recyclability of the two main components of the pack but it is likely that the cardboard element is recyclable once the toy has come to the end of its use.

More info in The Innovation Zone.

#3 Paper-based bottle set for vodka launch

Scottish brewers BrewDog might be famous for their beer products but has announced the launch of a new vodka product made entirely from waste beer in 2022. The vodka, called Bad Beer Vodka is part of the company’s commitment to sustainability and will also be packaged in a paper-based bottle, which has a biodegradable coating on the inside, making it entirely recyclable or compostable. The company is still at the final stage of testing and concede that the shelf life of the paper-based bottle may be reduced compared to a glass equivalent but will still be long enough to make it very viable. The vodka will be made using beer that has been produced either out of specification or out of date. The waste beer will be fed through its cutting edge 20-metre high rectification column at extremely high temperatures to create pure vodka. BrewDog are already carbon negative due to its move away from fossil fuels, and removes twice as much carbon from the atmosphere as it emits through its operations, due to renewable energy usage, electrification of its fleet, and utilisation of its waste as bioproducts for production.

More info in The Innovation Zone.

#4 One-handed dishwashing liquid dispensing allows for greater ease of use

Packaging question of the week

Is Morrison’s move to replace ‘use by’ dates on most of its milk products to ‘best before’ a step in the right direction? Vote and comment on LinkedIn now. 

Last week, only 22% thought that the packaging industry was on track to meet its Plastic Pact goals. See votes and comments here.