Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

ThePackHub will be exhibiting at Packaging Innovations Birmingham on 26th and 27th February. Come and see us at stand M48.

Available Now
Sustainable Packaging Compendium 2020

Two printed volumes delivered free of charge plus a searchable PDF to download. The in-depth review includes a unique and comprehensive summary of over 500 of the latest sustainable packaging innovations

Sustainable Packaging Compendium 2020 comprises more than 600 pages across two volumes and is available now.

Find out more and order here.

Book a director of ThePackHub (Paul Jenkins or Barrington Pamplin) to present a comprehensive overview of the key outputs and trends of the Compendium to you and your team at a venue of your choice. Ideal for team meetings and innovation sessions. Get those questions answered and get inspired in an interactive and engaging format.

Available in the UK and Europe for £1,250 + VAT, which includes receipt of two volumes of the Sustainable Packaging Compendium in both hard copies and PDF. Rest of the world pricing available on request.

Find out more and order here.


You can join nearly 5,000 others and stay up to speed on the latest packaging news from ThePackHub by following us on LinkedIn –

Packaging Innovation Briefing Report

Our Packaging Innovation Briefing Report for February 2020 is out now. This comprehensive and unique review of the month’s global packaging innovations ensures you and your team are kept up to speed on all the latest packaging innovations.
Available as a PDF for just £99 + VAT.
Find out more and order here.
Request free of charge download of our December 2019 report.


Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

#1 Rollable packaging ensures crease-free clothing
















The quantity of clothes delivered through the e-commerce channel has grown significantly in recent times. The transportation process is often not ideal with products that can crease easily and they are not always packed optimally for their size with items given too much space or crammed inside. However, a creative new way to deliver clothes has been designed by Den Haag, The Netherlands based Rollor Packaging.  Their offering sees items rolled up together with the packaging, which rolls over elevated ridges instead of the actual clothing to create a pressure-free space. The clothes stay in perfect shape during the shipment process and can then be worn straight away by the recipient with no need for ironing. The customer also gets an unusual and engaging unpacking experience. The packaging is delivered stacked on 1800 x 1200 mm pallets, the same depth as standard Euro pallets. Rollor Packaging is fully customisable with the option to add branding and advertising messaging printed in full colour. An additional handle can be provided if required. Rollor have collaborared with Smurfit-Kappa to bring this solution to market.

More info in The Innovation Zone.

#2 PLA-based biodegradable tub created for organic beauty market

Researchers from Edinburgh’s Heriot-Watt University have developed a new biodegradable packaging solution for the organic beauty market. The PLA-based substrate can be obtained from either corn starch or sugar cane. The material is reported to be both compostable and biodegradable. In order to improve the performance of the plastic and to increase shelf life, two different materials have been incorporated. Nano clays have been included to improve barrier performance and a rosemary extract acts as an antioxidant to guard the cosmetic product from degradation.  The Heriot-Watt researchers experimented with the toxicity of the rosemary extracts and combined with various types of nano clays to select the least toxic options to ensure that it is safe for consumers.

More info in The Innovation Zone.

#3 Compostable cling film designed for fresh produce usage

Italian compostable bioplastics manufacturer Novamont has developed a new improved cling film solution made from its leading Mater-Bi bioplastic. We reported on this initial development back in 2014. See Bio-plastic biodegradable food wrapping launchedThe bioplastic cling film is compatible with most packaging machines and is designed to be used for the packaging of fresh produce as well as for large-scale retail trade and packaging centres. Novamont maintains that the new product has excellent technical properties including strong breathability, high transparency, anti-fog capabilities and good mechanical strength. Novamont’s Mater-Bi bioplastics are compliant with the 13432 standards for biodegradability and compostability and can be recycled along with the organic waste. The solution is obtained via established Novamont technologies using starches, cellulose and vegetable oils. The product has been tested adopting the same process used for conventional cling films materials (PE and PVC) and delivered similar performance results. Mater-Bi bioplastic is currently used for a range of compostable products, including flexible packaging as well as carrier bags, plates and cups.


More info in The Innovation Zone.

#4 One-piece paper pack reduces carbon footprint















More than two years of research and development has led to champagne brand Maison Ruinart presenting a new packaging format for their brand. Pressed wood-cut bowls will replace the existing champagne cardboard packaging with a new outer packaging that is completely recyclable and nine times lighter than what it replaces. It also reportedly reduces carbon footprint by around 60%. The new plastic-free packaging is completely recyclable and will be introduced in the brand’s major Western European markets. The new packaging format has been designed to hug the bottle like a second skin and consists of natural wood fibres that come from sustainably managed forests. The packaging neatly follows the lines and contours of the bottle and is distinguishable by the lack of any sharp edges. The new packaging was developed in collaboration with the luxury brand agency Chic, French folding box manufacturer Pusterla 1880 and fibre packaging experts James Cropper.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >