Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

Thank you to all the attendees of our Sustainable Packaging Review webinar last week. The feedback has been positive and we were delighted with the very active chat room and Q&A session. We will be sharing the webinar recording to registrants as well as a post-webinar special offer later today.

Next Free Webinar from ThePackHub

We are bringing ThePackHub’s Packaging Innovation Briefing Report alive with a FREE one hour webinar on Friday 1st May at 3pm BST

Join us as we explore the standout initiatives from our comprehensive and unique review of the month’s 60 global packaging innovations tracked and reported on our Innovation Zone database. There will be opportunities for Q&A as well as a poll or two. Feel free to share with your colleagues.

You can register for free here.

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#1 Reusable deodorant applicator has been designed to last

Dutch health and beauty challenger brand nuud has developed a new pack format that delivers good sustainable benefits. The business has introduced a reusable deodorant applicator made using biobased plastic. The deodorant is certified vegan and packed in 20ml bioplastic tubes. nuud is a highly concentrated cream rather than the conventional aerosol, roll-on or stick deodorant formats. Available online, the business is primed to launch a sustainable screw-on cap for its tubes after raising funds via Kickstarter. The development and launch of a screw-on applicator came after extensive customer surveys that revealed that consumers are less open to applying cream with their hands. The applicators will be manufactured using biobased plastic as are the tubes that are made from sugarcane. The screw-on applicators will be sold separately to the nuud deodorant tubes. They have been designed to last and be re-used again and again. See also Plastic-free deodorant refill is a world-first.

#2 Tortilla chip brand makes switch to characteristically shaped canister

International food, snack and beverage heavyweights PepsiCo is launching a major snack product in a new format to take on the pioneers of the canister format in Kellogg’s Pringles.  The business has previously rolled out their leading Doritos tortilla chip range in the UK in the canister format but this execution is different. The Doritos Stax packaging is triangular in shape to help reinforce the differentiated product shape as well as create distinction on supermarket shelves. Four Doritos Stax flavours will go on sale in the UK market. According to PepsiCo, canister snacks is a segment that is preferred by consumers over 45 years of age and this initiative is an attempt to extend its reach to a younger audience. The distinctive triangular product shape is good to see being used and may also be easier and more comfortable to hold for some consumers.  The 170g packs have a recommended retail price of £2.50.

More info in The Innovation Zone.

#3 Austrian milk producer replaces single-use packs with reusable glass bottles

Austria’s largest domestic milk producer Berglandmilch is in the process of replacing some of their single-use packaging with reusable glass bottles. The business has started offering their milk in  one-litre returnable bottles as part of a wider trend that is seeing many food and beverage businesses trialling reusable packaging models. Berglandmilch is using a bespoke solution from Bilzen, Belgium based injection moulded reusable packaging experts DW Reusables’ beverage crate for the transportation of the new reusable bottles. The beverage crates are durable and come with a 10-year guarantee. When they reach their useful end-of-life after a decade or so they can be reground and turned into new crates, again and again, reducing tons of one-way packaging waste. It is estimated that a single returnable bottle replaces the equivalent of eleven disposable glass bottles, significantly reducing the amount of overall packaging required. See also Refillable milk scheme proves popular with shoppers.


More info in The Innovation Zone.

#4 Vacuum sealed poultry pack adds three days to shelf-life

The Spar retail chain in South Africa has introduced a new way of packaging its chicken to ensure that the product stays fresh for longer as well as using less plastic. The innovative vacuum packaging method has been used for other meats and fish in the past but this is one of the first poultry applications tracked in the Innovation Zone. The new pack also reduces the amount of plastic used. The use of the new packaging format is reported to add three days to the product’s shelf life as well as uses 25% less plastic compared to packaging conventions. Spar estimates that it will save up to 50% in food waste thanks to the longer shelf life.  The pack is made from a top web made from recyclable PET and the base bottom web made from APET. This compares to  industry-standard applications that often use styrene foam trays combined with PVC overwrap which is hard to recycle in South Africa. The packaging contains a minimum of 30% recycled material. The vacuum-sealed pack also allows for easier freezing and prevents product leakage.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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