Innovation Zone ThePackHub -


Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub collates 20 new packaging innovations each week and we have picked four recent examples for you to peruse below.

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#1 Reusable bottle system encourages homemade cleaning and personal care products

Reusable packaging is one of the packaging trends of the year with several new executions coming to market as a solution to increased negative reaction to single-use plastic packaging. This work in progress due for launch soon offers a new take on matters. Cleanyst is a new patented system that encourages consumers to mix supplied concentrate with tap water to make their own cleaning and personal care products. The solution promises to reduce the amount of plastic used and carbon emissions as well as saving money for the consumer. Cleanyst recognise that the main ingredient in many cleaning and personal care products is water so by only paying for the plant-based active ingredients. The use of reusable bottles as well as reduced packaging requirements for a dilution system sees a significant packaging reduction in the longer term. The system consists of a small appliance, concentrate-filled pouches and reusable bottles. Like other ‘make your own’ system of this type, it also has the opportunity to personalise the type of scent and the strength.

More info in The Innovation Zone.

#2 Braille notes make snack brands more accessible

Brands have made good progress in recent years in terms of making their packs more accessible. This is often based on better pack functionality to make the products easier to open, reseal or dispense. The global ageing population has helped influence this trend. Accessibility is beyond just improved functionality as is seen with this new pack from Kellogg’s Rice Krispies Treats snacks. Since 2017, Rice Krispies has made it possible for parents to include a message in their children’s lunch boxes via a blank, heart-shaped space on the packaging. The brand has taken this an important stage further by offering braille stickers to go on the pack. The braille stickers have comments such as such as “You’ve got this”, “Go for it,” and “Love you lots” in braille. For those children that don’t read braille, Kellogg’s is making available a box with a recording device and speaker, which allows for a 10-second recorded message, which can be changed up to 1,000 times. This is the first example of a pack for the blind featured in the Innovation Zone.

More info in The Innovation Zone

#3 Electronically activated bottle only opens when user’s lips touc


Smart and Intelligent packaging solutions continue to come to our attention. The beverage market is a rich area of activity with solutions that help users consume the right amount of content (often water) or make it easier to drink on-the-go. On this occasion, an electronic no-spill bottle has been developed that is activated by the user’s lips. Lyd is currently part of a Kickstarter campaign. It works by only allowing the contents to flow when the user’s lips touch the lid. The Lyd’s lid has an integrated touch sensor that detects that the lid has been touched to initiate an internal stopper to allow the liquid to flow out from around the edges of the lid. The lid is powered by a rechargeable battery. The stopper goes back in place once the user moves their lips away. The bottle itself is available is 17-ounce (503ml) and 13-ounce (384ml) sizes. Their planned retail prices are $69 and $79, respectively.

More info in The Innovation Zone.

#4 Left handed cookie pack delights 10% of consumers

It’s fair to say that the vast majority of packaging does not take into account whether the user is right or left handed. If anything, a right handed disposition is the norm with pack openings positioned for easy right handed application. Mondelez’s Oreo brand aims to change that and also get some PR mileage in the process with an initiative that embraces #LeftHandersDay. Their Handed Cookie Pack aims to delight the 10% of the population that struggle through life in a right handed world. Creative marketing agency 360i helped to bring to market the specially-designed pack that opens from right to left, rather than left to right the convention of regular packs. Beyond #LeftHandersDay, consumers can visit to get the limited-edition packs.

More info in The Innovation Zone.



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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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