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Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database.

We have selected four new initiatives for you today.


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#1 Refillable antiperspirant cases start roll out


In an effort to help reduce plastic waste, P&G’s Secret and Old Spice brands are launching a new packaging format with refillable cases. The cases are manufactured using no single-use plastic and include a refill made using 100% FSC certified paperboard packaging. Old Spice and Secret were the first major brands to introduce all-paper deodorant initiatives last year. See Refillable deodorant goes mainstream with US launch. Following the success of that limited-edition pilot, both brands are expanding nationwide with an aluminium-free deodorant formula. It incorporates a push-pop design. The paper tubes are fully recyclable. Consumers can crush the empty paperboard and place the packaging into their recycling bin. The Old Spice and Secret refillable antiperspirants are available in select US stores nationwide as well as online via Walmart, Target, CVS and Walgreens. The solution has been priced for the mass market and is said to be the first refillable antiperspirant from a major brand.

#2 New format makes hand sanitizers on-the-go easy and user-friendly

Unilever has worked with agency MullenLowe Mishra on a collaboration on innovative packaging for their Lifebuoy brand hand sanitizers for the Vietnamese market. The new pack designs are to encourage more consumer usage of sanitisers during the ‘Tết’ new year holiday period. The use of handwashing soap has become normalised for Vietnamese consumers in recent months due to the COVID-19 pandemic, but the practice of using hand sanitizers lags behind due to the inconvenience of carrying a bottle around as well as consumers forgetting to take one with them. The small bottle can also get lost in the disorder of a bag. An accessible and on-the-go hand sanitizer has therefore been developed as an effective way to increase convenience and reduce infection risk. The result is a key-chain format that turns Lifebuoy hand sanitizer into a handy and user-friendly personal accessory that can be conveniently tagged onto one’s handbag or belt. Each of the ten limited-edition versions reflects a different Tết reunion theme. The new format is in the top five best-selling items on the and e-commerce channels.

More info in The Innovation Zone.

#3 Core razor range switches to cardboard packaging

Procter & Gamble razor brand Gillette, the biggest in male grooming, has intensified its sustainability drive with the introduction of new recyclable packaging across its core range. The research-influenced move to recyclable paper-based materials has also been designed to deter shoplifters in that the top of the pack is very difficult to rip off. The move to cardboard packaging is anticipated to eliminate more than 66 tonnes of plastic per annum. The fully recyclable new packs are made using responsibly sourced paper. The change from plastic packaging comes after P&G shopper research found that recyclable packaging was one of the most important determinants in the decision to purchase bathroom products for the majority (55%) of respondents. The move is part of Gillette’s broader sustainability commitment to use fewer resources by the year 2030 across functions. The lineup had also been simplified reducing 11 lines to down to eight.


More info in The Innovation Zone.

#4 Recyclable barrier paper range cuts plastic use

For multinational packaging and paper group Mondi, sustainability is at the centre of its strategy. As part of this drive, the business has successfully developed a new recyclable functional barrier paper range. The AegisPapers solution can run on existing filling lines for form-fill-and-seal applications. Mondi anticipates that AegisPapers can replace plastic use across many applications due to its wealth of viable mechanical properties such as puncture resistance, printability and excellent barrier protection. The coatings technologies implemented create custom barriers against grease and water vapour and ensure sealability. The new solution will see its first airing for a European dry pasta brand that will see a reduction in the use of plastic by 90% as well as save 7.5 tonnes of plastic film per year for just one of the products in its range.  The initiative sees Mondi’s adage ‘paper where possible, plastic when useful,’ become a reality and is seen as a breakthrough for the next generation of sustainable packaging solutions. The AegisPapers range is suitable for many packaging applications across dry and frozen food, pet food, confectionery, toy, e-commerce, flower packaging and DIY industries as well as various secondary packaging applications.

More info in The Innovation Zone.

Watch our latest ThePackhub Expert Interview


Peggy Cross discusses EcoTensil’s range of utensils that are the ideal alternative to disposable plastic cutlery. You can watch here. 

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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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