Innovation Zone ThePackHub -


Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub collates 20 new packaging innovations each week and we have picked four recent examples for you to peruse below.

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#1 Seaweed-based sauce sachets decompose within six weeks

It is estimated that 11 billion single-use plastic condiment sachets are used globally and their lack of recyclability is a real issue. Internet food online business Just Eat is trialling single-use seaweed-based food sachets as an alternative to plastics. The six week trial of compostable seaweed sachets were created in partnership with Skipping Rocks Lab. The latter first came to the Innovation Zone’s attention with a Edible packaging ‘blob’ concept eliminates plastic bottle The sachets can be disposed through home composting facilities and will decompose in around six weeks. With more than  The sachets will be used by The Fat Pizza chain for their ketchup as well as their garlic and herb dips.

More info in The Innovation Zone.

#2 Refill box could shake up personal care market

British skin care male grooming brand Bulldog has announced the introduction of a new packaging format that significantly reduces the amount of plastic used. The Bulldog Original Shower Gel Refill Box contains the equivalent of 25 bottles of product. The refill box is made from FSC certified recycled cardboard and will allow consumers to use and reuse the refillable bottle within the pack. It is claimed that the new pack format reduces plastic packaging waste by 85% by weight when compared to using the 200ml conventional plastic version. Bulldog is a leader in delivering sustainable packaging formats. It has also previously developed plastic derived from Brazilian sugarcane for its plastic tubes. See Sugarcane based skincare pack is a world first. The new box will be sold at Whole Foods as well as via the Bulldog Skincare For Men website.

More info in The Innovation Zone

#3 Pizza packs with built-in puzzle keep football fans engaged


The FIFA World Cup in Russia inspired some interesting new packaging innovations. See ThePackHub’s recent blog on the matter.  DS Smith’s efforts initially slipped under our radar but we’re happy to report on this football inspired initiative from the global paper packaging experts. DS Smith has worked with Pizza Hut in Portugal to give added functionality to their pizza boxes. The 100% recyclable special edition boxes have a built-in puzzle/ball on detachable covers. Consumers need to buy two pizzas to then construct their own paper ball, a possible moment of relaxation when suffering the stresses of football!

More info in The Innovation Zone.

#4 Plastic bags dissolve in water

A plastic bag that dissolves in water is on the brink of a roll-out. Solubag is a Chile based enterprise whose bags reportedly work as well functionally as traditional plastic bags. The bags are not made using petrol-based products and are formulated from polyvinyl alcohol (PVA) and the new material is based on limestone. Rather than being recycled or causing damage to the environment through litter, the bags can be submerged in water and reportedly fully dissolve within five minutes. In promotions videos of the innovation, the inventors were prepared to drink the reportedly harmless dissolved solution. No contaminants are reportedly released. Conversations are ongoing with a large plastic manufacturer in China.

More info in The Innovation Zone.



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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >