Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 5,910 searchable initiatives listed. We have selected four new ideas for you today.

More information on our Innovation Zone packaging database –

Please forward to your packaging friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

Watch our recent
Recyclable Plastic Packaging Webinar

Catch up on the latest recyclable plastic packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We are delighted to also be joined by Dr. Elef Kassianidis, Sales Director, UK & Ireland of flexible packaging experts Hatzopoulos.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

For any questions or enquiries about Elef Kassianidis of Hatzopolous’ presentation, you can contact him as follows:
+44 (0) 7572 12 6964

Any questions about the innovations discussed or ThePackHub’s Innovation Zone, please contact

This week
Recyclable Plastic Packaging webinar

FREE one hour webinar. Catch up on the latest recyclable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

Innovation & Design Stage – Powered by ThePackHub

ThePackHub is delighted to help curate content for the Innovation & Design Stage at the upcoming Packaging Innovations at NEC on 25th & 26th May. The stage will host discussions and debates to uncover the latest trends and innovations in design and product packaging.

Get inspired by thought leaders and begin to shape your future packs with discussions such as innovations driven by the packaging tax, the refill/reuse revolution, the importance of trend scanning and much more!

ThePackHub will present four sessions consisting of keynote speakers and case studies from leading brand owners, retailers and FMCG companies.

We’ll keep you updated on speaker announcements over the next few weeks and we can’t wait!

You can register your free place here.

#1 Recyclable paper ketchup bottle prototype starts development

UK sustainable packaging creator Pulpex is developing an industry-first sustainable packaging solution with multinational food brand owner Kraft Heinz, for the latter’s world-famous Heinz brand of ketchup. The team-up has resulted in the early exploration of a prototype paper-based and recyclable ketchup bottle made from renewable resources of sustainably sourced wood pulp. The initiative would launch in an opaque bottle, breaking the traditional ketchup bottle packaging rules of transparency. The prototype is just one development in a range that is helping Kraft Heinz work towards their company goals of making all of their packaging globally recyclable, reusable or compostable by 2025. The company has previously introduced recyclable caps for its plastic squeezy sauce bottles, which contains 30% recycled content.


#2 NFC pack aids post-purchase engagement

Clinique Laboratories, the US manufacturer of high-end skincare, cosmetics, toiletries and fragrances, have recently launched a limited edition version of their Moisture Surge 100H moisturiser. It features an NFC (near field communication) chip on the base of the jar. By tapping the chip, consumers can access a range of digital content and services. The limited edition ‘More Than You Think’ pack enables consumers to “find out what dehydrators may be affecting their skin; get advice from Clinique’s experts; then share the experience with others. NFC technology is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm or less and is now commonly used for payment at supermarket checkouts. The Limited Edition Moisture Surge 100H Auto-Replenishing Hydrator retails at £39 ($48) for a 50ml jar.

More info in The Innovation Zone.

#3 Hybrid wood and corrugated board box offers weight advantages

The Spanish division of International Paper (IP) has developed a hybrid box solution that combines wood with corrugated board to offer a more sustainable and lightweight product. Instead of being made completely from wood, the conventional bottom previously made of wood fibre is replaced with a corrugated board base. By doing this, the company has managed to considerably reduce the weight of its boxes, thus improving and optimising the logistics processes of its customers with a lighter solution for transporting its products, while using a material with greater availability in the market. IP says that in Iberian Peninsula stocks of wood fibre have been limited for 12 months due to an increase in demand and the global shortage crisis. This situation has worsened, even more, hence the development of the hybrid box. The new box is available in multiple sizes and is specially designed for the transport of different fruit and vegetable products.

More info in The Innovation Zone.

#4 Paper-based child-proof detergent box delivers 40% carbon reduction

Global paper-based packaging specialists Smurfit Kappa has announced the launch of a patented paper-based and child-proof detergent box. Called the TopLock Box, it has been designed for detergent pods and capsules with child-proof features. Smurfit says that the TopLock Box is 100% plastic-free and made entirely from FSC-certified (Forestry Stewardship Council) paper-based packaging. This means that the TopLock Box is renewable, recyclable and biodegradable. The new paper-based laundry box solution is said to give a 40% carbon footprint reduction compared to traditional rigid plastic alternatives. Smurfit says that the TopLock Box’s opening mechanism also makes it a safe and convenient solution for companies seeking a more sustainable alternative for child-proof packaging. The paper-based solution is apparently also leak-proof. The TopLock Box can be delivered as a flat, single item for inbound logistics and storage savings, while the dimensions of the pack can also be tailored to increase supply chain efficiency.


Packaging question of the week

The Big Plastic Count starts in the UK this week and runs for seven days. Would you participate if it took place in your country? Vote and comment on LinkedIn now. 

Last week, 40% think that the biggest brands are most to blame for packaging waste.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >