New York-based global beauty and cosmetics company Estée Lauder has joined the Pulpex partner consortium. Pulpex, along with early partners, Pilot Lite Group and Diageo, have created a paper bottle using wood pulp. Manufactured from pulp from FSC-certified (Forest Stewardship Council) renewable feedstock from responsibly managed forests, they are aiming for the bottle to be recyclable in standard waste paper streams. Estée Lauder are the first leading beauty brand to join the consortium. They intend to explore opportunities for their own brands utilising the same bottle-making technology. Estée Lauder recently committed to reducing the amount of fossil-based plastic packaging in their products to 50% or less by the end of 2030, They also set the goal of achieving 100% FSC-certified forest-based fibre cartons, and ensuring over 75% of its packaging is recyclable, refillable, reusable, recycled, or recoverable by 2025. Their brands include Estée Lauder, Clinique, DKNY, and Michael Kors.
More info in The Innovation Zone.
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