Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 1,000 new packaging innovations a year for our Innovation Zone database. We now have 5,370 searchable initiatives listed. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.
1st and 2nd December 2021 will reconnect the Packaging community at London Olympia for the 11th edition of Packaging Innovations & Luxury Packaging London. ThePackHub will be there. Will you?

Register to attend here:

Paul Jenkins of ThePackHub will be opening day one of the Packaging Innovations stage at 10:30am.

‘Innovation in 2022: the key trends defining your next packaging project’

Very Special Offer – Half Price
Save on Global Packaging Trends Compendium

Find out about ThePackHub’s nine global packaging trends

– More than 550 market initiatives with visuals, analysis and commentary across nine packaging trends

– consumer insight – find out the views, opinions and motives of the end customer about packaging innovation via our exclusive bespoke research

– 16 key expert interviews – understand the authoritative views of leading packaging industry experts

Get our Global Packaging Trends Compendium 2021 for just:


£449 (PDF & two printed volumes)
£349 (PDF only)

(Currently available for £900)

Combine your order with our Refillable & Reusable Packaging Compendium 2020/21 (both PDF only) for a total price of just £499.

Find out more and order here.

NEW – Book on our next packaging webinar

FREE one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

#1 Recyclable paper bottle would be beauty industry first

New York-based global beauty and cosmetics company Estée Lauder has joined the Pulpex partner consortium. Pulpex, along with early partners, Pilot Lite Group and Diageo, have created a paper bottle using wood pulp. Manufactured from pulp from FSC-certified (Forest Stewardship Council) renewable feedstock from responsibly managed forests, they are aiming for the bottle to be recyclable in standard waste paper streams. Estée Lauder are the first leading beauty brand to join the consortium. They intend to explore opportunities for their own brands utilising the same bottle-making technology. Estée Lauder recently committed to reducing the amount of fossil-based plastic packaging in their products to 50% or less by the end of 2030, They also set the goal of achieving 100% FSC-certified forest-based fibre cartons, and ensuring over 75% of its packaging is recyclable, refillable, reusable, recycled, or recoverable by 2025. Their brands include Estée Lauder, Clinique, DKNY, and Michael Kors.


#2 Insulative e-commerce paper packaging is fully recyclable

Multinational technology and e-commerce company Amazon has launched packaging for their Amazon Fresh and Whole Foods online grocery deliveries which is fully recyclable, while still maintaining insulation and other protective properties. The pack was trialled and piloted several times in multiple US cities to ensure the positive properties of the pack were working to their full extent. The packs are made from recycled paper and are easily recyclable in standard US waste streams. The change will reportedly save over three hundred tonnes of plastic film, over 1,400 tonnes of cotton fibre and over 6500 tonnes of non-recyclable mixed plastic every year. Amazon’s new recyclable grocery packaging fits perfectly in line with the organisation’s sustainable objective to be entirely carbon neutral by 2040.

More info in The Innovation Zone.

#3 Method to prevent small plastics slipping out of recycling process developed

PET (polyethylene terephthalate) is considered an easily and infinitely recyclable material with infrastructure in place to recycle the material in many markets around the world. However, the process is not perfect and some small PET bottles can slip through the sorting process in recycling facilities, and so end up unrecycled. To tackle this issue,  Global leading packaging company Amcor have developed a method to recycle small PET bottles. The container design will allow for spirit bottles 50ml in size to be recycled. The process is a straightforward one and works by causing the bottles to increase in width when squashed, causing them to be too large to escape the sorting facility.

More info in The Innovation Zone.

#4 Own label refillable cleaning spray bottles launched

UK multinational grocery and general merchandise retailer Tesco have launched a range of cleaning spray products in refillable packaging. Six different spray bottles with several different aromas will soon be available for customers to purchase across the UK Tesco estate. The packs don’t involve refill stations or collection schemes from Tesco or any other company such as Loop, but rather the consumer can buy capsules that can be dissolved in water in spray bottles to create the concentrated solution. The bottles cost £0.80, and the capsules £0.70. This allows consumers to save £0.10 every time they buy a capsule as opposed to buying another bottle, while simultaneously helping the environment through the reduction in the use of single-use plastic.


Latest ThePackHub Expert Interview

Marika Knorr of CCL Label discusses her company’s Ecofloat sleeve material can enable brands to meet their recycling targets.

Packaging question of the week

Did 2021 see more greenwashing in packaging or less? Vote and comment now. 

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >