Innovation Zone Snapshot – Patented technology allows consumer’s name to be scratched on their water bottle

ThePackHub Innovation Zone Snapshot

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#1 Patented technology allows consumer’s name to be scratched on their water bottle

Detroit-based premium water company Agua Plus has added patented technology to its bottles, which allows the consumer to scratch their name, initials and image or identifying marks directly on their bottle of water. The technology, called All-Scratch!, is a reaction to what the company says is often confusion over who a bottle belongs to, which they claim leads to a staggering amount of excess product and packaging being wasted every day. They also assert that It leads to the potential for increased transmission of germs, viruses and bacteria when you can’t be sure which bottle is yours, leading to an elevated health risk. Agua Plus 4, 8 and 24-Packs come in boxes with a unique product window that allows shoppers to see the bottles. The packaging also clearly communicates the Agua Plus commitment to sustainability and the benefits of All-Scratch!. A pack of four 16.9 fl oz (500 ml) bottles retails for $7.72 (£6.29).

#2 Herb and spice brand moves to bio-based plastic lids

Kockens AB is one of Sweden’s leading distributors of dried herbs and spices. The business recently announced that the snap lids for their small spice jars are now made of bio-based plastic that is 100% recyclable. The weight of the lid has also been reduced by 10.5%. They say that the snap lids can be opened with one hand. The amount of glass used for the bottle has also been reduced by 6.3% which means a reduced glass consumption by 33 tons per year and a reduced carbon dioxide emission by 28 tons. All of Kocken’s spice glasses also consist of 55-60% recycled glass, collected from sorting plants. The graphic design of the packaging has also changed with a focus on a more stripped-down, natural and simple design. Kockens has an ongoing goal to make all of their packaging completely recyclable by 2025.

More info in The Innovation Zone.

#3 Delivery brand partnership sees more products in reusable packaging

UK-based reusable packaging-focused delivery company Good Club have announced the commencement of their first ever partnership with a retail company. They will be assisting Muller-owned delivery company Milk & More expand their range of zero waste packaging grocery lines. The collaboration, aptly named ‘Good Club at Milk & More’, will offer to customers a new range, comprising ten product lines, including tea, coffee, sugar and cereals. There is also pasta and rice, and glass jars for storage, which join the already-vast range of products delivered to customers’ doorsteps by 7am. According to Good Club, this use of over 100 million one-pint glass bottles will prevent the use of over 1,600 tonnes of plastic waste.

More info in The Innovation Zone.

#4 AR development aids visually impaired in retail environments

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