Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 6,025 searchable initiatives listed. We have selected four new ideas for you today.

More information on our Innovation Zone packaging database –

Please forward to your packaging friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

NEW – Watch our latest
Expert Interview

Elef Kassianidis, Sales Director, of flexible packaging specialists Hatzopoulos discusses how his company is solving several packaging sustainability challenges.

#1 Patented technology allows consumer’s name to be scratched on their water bottle

Detroit-based premium water company Agua Plus has added patented technology to its bottles, which allows the consumer to scratch their name, initials and image or identifying marks directly on their bottle of water. The technology, called All-Scratch!, is a reaction to what the company says is often confusion over who a bottle belongs to, which they claim leads to a staggering amount of excess product and packaging being wasted every day. They also assert that It leads to the potential for increased transmission of germs, viruses and bacteria when you can’t be sure which bottle is yours, leading to an elevated health risk. Agua Plus 4, 8 and 24-Packs come in boxes with a unique product window that allows shoppers to see the bottles. The packaging also clearly communicates the Agua Plus commitment to sustainability and the benefits of All-Scratch!. A pack of four 16.9 fl oz (500 ml) bottles retails for $7.72 (£6.29).


#2 Herb and spice brand moves to bio-based plastic lids

Kockens AB is one of Sweden’s leading distributors of dried herbs and spices. The business recently announced that the snap lids for their small spice jars are now made of bio-based plastic that is 100% recyclable. The weight of the lid has also been reduced by 10.5%. They say that the snap lids can be opened with one hand. The amount of glass used for the bottle has also been reduced by 6.3% which means a reduced glass consumption by 33 tons per year and a reduced carbon dioxide emission by 28 tons. All of Kocken’s spice glasses also consist of 55-60% recycled glass, collected from sorting plants. The graphic design of the packaging has also changed with a focus on a more stripped-down, natural and simple design. Kockens has an ongoing goal to make all of their packaging completely recyclable by 2025.

More info in The Innovation Zone.

#3 Delivery brand partnership sees more products in reusable packaging

UK-based reusable packaging-focused delivery company Good Club have announced the commencement of their first ever partnership with a retail company. They will be assisting Muller-owned delivery company Milk & More expand their range of zero waste packaging grocery lines. The collaboration, aptly named ‘Good Club at Milk & More’, will offer to customers a new range, comprising ten product lines, including tea, coffee, sugar and cereals. There is also pasta and rice, and glass jars for storage, which join the already-vast range of products delivered to customers’ doorsteps by 7am. According to Good Club, this use of over 100 million one-pint glass bottles will prevent the use of over 1,600 tonnes of plastic waste.

More info in The Innovation Zone.

#4 AR development aids visually impaired in retail environments

London-based Zappar is a leading company that specialises in AR (Augmented Reality) creation. Their latest development is Zapvision, which has been designed to aid the visually impaired in a retail environment. Zapvision uses D3 QR codes (so-called because of their ‘dot-dot-dash’ pattern), to read out whatever relevant information the brand has chosen to provide. These D3 QR codes can be scanned at over five times the distance (115cm) of a normal QR code scanned through the camera on a smartphone, the company says. This single code scheme can service both the partially sighted and sighted audiences. Zappar recently showcased this innovative adaptation of QR technology at the AWE (Augmented World Expo) exhibition, helping the visually impaired to navigate the shopping experience, enabling them to find products on supermarket shelves while providing them easy access to vital product, price and brand information in real-time.


Packaging question of the week

Have you used reusable packaging in the last 24 hours? Vote and comment on LinkedIn now. 

Last week, 45% stated that they place their compostable packaging in their home compost bin.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >