Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations every month for our unique Innovation Zone platform. We now have 5,935 searchable initiatives listed. We have selected four new ideas for you today.

ThePackHub team is attending the Packaging Innovations show at NEC, Birmingham this Wednesday 25th and Thursday 26th May. Come and say hello at stand J122 next to the Ecopack stage.

More information on our Innovation Zone packaging database –

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New – Watch last week’s
Recyclable Packaging Webinar

Catch up on the latest recyclable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director of ThePackHub.

Any questions about the innovations discussed or ThePackHub’s Innovation Zone, please contact

This week

Innovation & Design Stage – Powered by ThePackHub

ThePackHub is delighted to help curate content for the Innovation & Design Stage at the upcoming Packaging Innovations at NEC on 25th & 26th May. The stage will host discussions and debates to uncover the latest trends and innovations in design and product packaging.

Get inspired by thought leaders and begin to shape your future packs with discussions such as innovations driven by the packaging tax, the refill/reuse revolution, the importance of trend scanning and much more!

ThePackHub will present four sessions consisting of keynote speakers and case studies from leading brand owners, retailers and FMCG companies.

We’ll keep you updated on speaker announcements over the next few weeks and we can’t wait!

You can register your free place here.

#1 Partnership sees tracking of reuse scheme through innovative tech

Multinational food and drink brand owners Nestlé has collaborated with London-based startup Nozama which will see a partnership utilising the latter’s innovative tracking technology to track Nestlé’s Dolce Gusto coffee capsules.  The trackers ensure proper participation in the reuse schemes offered by Nestlé, and prevent property loss. Consumers can take part in the scheme by downloading the Dolce Gusto recycling app, available on most smartphones. It allows consumers to digitally track the number of capsules they deposit at the recycling dropoff, and the app in turn shows them the environmental impact they are having by doing this. Through the consistent use of the app, users can earn rewards and discounts for Nestlé products.


#2 Wet-wipes in a bottle aims to cut waste

Wype is a gel-based product that, when applied to toilet paper, works as a sustainable alternative to wet-wipes. After moving from Italy to the UK, and missing her bidet, inventor Giorgia turned to conventional wet-wipes, unaware of the problems that they could cause to pipes and waterways. So, with a partner, they wondered if they could come up with an alternative to the wet-wipe, something that provided the clean feeling of a bidet while being gentle to the body and good for the planet. Following two years of research, Wype is the result. It is an aluminium bottle which dispenses a cleansing gel onto toilet paper. It features an attached overcap which keeps the applicator head clean and prevents any leakages, a circular hole pattern which allows the gel to spread evenly, along with a one-touch design which allows the user to open and operate the applicator single-handed.

More info in The Innovation Zone.

#3 New pouch introduced to meet plastic packaging tax legislation

Leeds-based flexible packaging manufacturer Roberts Mart & Co Ltd have collaborated with McBride, producer of private label products for the cleaning and hygiene markets, to launch a new stand-up pouch for supermarkets across Europe. It will be used for own-brand laundry capsules and dishwasher tablets. The pouch is made from 30% recycled plastic, which meets the requirements set by the recently introduced UK Plastic Packaging Tax, which requires a tax on plastic packaging with less than 30% recycled content threshold. Roberts & Mart aim to build on the progress made so far with an aim to increase further the level of inclusion of Post Consumer Recyclate (PCR) plastic beyond the 30% mark.

More info in The Innovation Zone.

#4 Patent-pending alternative to beverage PE shrink wrap in development

Nordson India creates dispensing equipment for consumer and industrial adhesives, sealants and coatings. The business has announced the launch of an adhesive-based, patent-pending alternative to single-use PE (polyethylene) shrink wrap for product collating applications. Adhesive beads are applied to both sides of a board or textile carrier via an automated machine. The product is then placed onto the adhesive and assembled into a collated bundle. The patent defines numerous shapes and sizes of the carrier, along with the kinds of products that could be collated and numerous arrangements within the bundle. Expected uses are for beverages, personal care and even books, among other items. On removing products from the carrier, the adhesive remains on the carrier, as a residual adhesive on the product after its separation from the bundle would make it unsaleable. A similar technology also finds an opportunity for applications in pallet stabilisation, where pallets are currently stacked and wrapped with stretch film.


Packaging question of the week

How are packaging supply chain issues affecting your business compared to a month ago? Vote and comment on LinkedIn now. 

Last week, 67% said they will be participating in The Big Plastic Count.

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