Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

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Next Free Webinar from ThePackHub

This Friday 10th July at 10am BST & 1pm ET (6pm BST)

All new innovations.

Join us for our latest free one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub. Feel free to share with your colleagues.

Register for free:

Friday 10th July
10am BST 
1pm EST (6pm BST)

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#1 Paper-based wine pack is five times lighter than the average glass bottle

A paper wine bottle launch aims to shake up the wine market as a sustainable alternative to glass and plastic. Frugalpac’s Frugal Bottle is made from 94% recycled paperboard and is being touted as the biggest innovation for wine and spirits since the launch of the glass bottle. The bottle weighs just 83g, which is reported to be five times lighter than the average glass wine bottle.  It has a food-grade plastic liner to hold the wine. The bottle’s carbon footprint is six times lower than the glass version and is also a third less than a bottle made from recycled plastic. The Cantina Goccia Italian red wine brand is testing the new bottle available online as well as in selected stores in Scotland.  Fruglpac is also behind the world’s first takeaway coffee cup made from recycled paper. See: How do you solve the recycling problem with paper cups? Maybe like this.  The business has had excellent feedback from consumers who have already trialled the new bottle format. The Frugal Bottle offers a major point of difference for the global wine and spirits sector. Frugalpac plans to supply machines to manufacture the bottles at wine producers and packaging companies on-site, effectively cutting carbon emissions even further. The bottle is straight forward to recycle. Consumers need to separate the plastic food-grade liner from the bottle and put them both in their respective recycling bins/ The Frugal Bottle is comparable in cost to a labelled glass bottle and can also be used to contain spirits as well as wine. See also Antibacterial hand soap launched in biodegradable paper bottles.

More info in The Innovation Zone.

#2 Radical new pack format shakes up deodorant market

The deodorant market is one of the most active when it comes to exciting new formats that aim to reduce the packaging’s environmental impact. Take a took at some examples here.  All Solid State is a new Australian-made grooming product range that is very much part of this movement of change. Their wax-based, highly concentrated product range is a departure from conventional pack formats in this sector. The distinctive pack is reported to be 80% smaller than conventional deodorant products reducing its environmental impact as well as making it easy to carry on-the-go. As well as deodorant, the grooming range also includes shampoo, conditioner, moisturiser, cleanser and cologne all delivering a very different user experience from convention. The products are applied by hand and don’t rely on water as fillers, which as well as the obvious environmental benefits also result in the product reportedly being longer-lasting than traditional grooming products.

#3 Packaging material stores CO₂ to reduce greenhouse gases

Baden-Württemberg, Germany based start-up Carbonauten has developed a patent-pending material that has a positive effect on reducing carbon footprint. The production of packaging creates CO₂ of course. The Carbonauten OCM (Organic Carbon Material) plans to defy with a plastic that removes carbon dioxide from the atmosphere. The new material consists of CO₂-reducing biocarbons and binders and reportedly stores the equivalent of up to 3.6 t CO₂ per ton. The biocarbons come from wood and vegetable biomass residues that would otherwise rot away and produce their own greenhouse gases. The more material that is produced, the more the climate benefits. The material can be used to create biodegradable products such as disposable tableware, coffee cups and straws. Scientists from Aalen University is co-developing the plastics. The plan is to start industrial production in mid-2021.


More info in The Innovation Zone.

#4 Resealable snack pack offers on-the-go convenience

A new pack format has been introduced to make snacking on-the-go easier. The convenient new pack arrangement from Kraft Heinz’s Planters nuts brand is now available in a plastic tube with a resealable lid for the US market. It is a pack designed for multitasking consumers to fit their busy on-the-go lifestyles. The Planters Pop & Pour containers include a resealable snap-top lid that helps to lock in freshness and provide one-handed access. The plastic bottles have been designed to fit in backpacks and cars’ cup holders. The Pop & Pour nuts will be available in recyclable single pop jars and multipacks across the US in-store and online. The Pop & Pour format allows snack-eaters to ‘pop open, pour, eat and repeat’ all with one hand. The convenience of eating on-the-go helps to increase product usage occasions. The new Planters pack is available in five variants: Dry Roasted Peanuts, Honey Roasted Peanuts, Dry Roasted Sunflower Seed Kernels, Whole Cashews and Dry Roasted Almonds.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >