Two European beauty packaging suppliers have collaborated to develop a refillable wooden lipstick. Quadpack, based in Spain, has combined its expertise in wooden packaging with the French company Aptar, which supplied the lipstick mechanism technology. Called the “Iconic Woodacity Lipstick”, the new packaging solution was designed for minimal impact and maximum consumer engagement. It combines Aptar’s Iconic mechanism with Quadpack’s Woodacity full-wood patented technology. Attached to an aluminium tube, the mechanism is contained in a mono material wooden casing custom-designed and manufactured by Quadpack. Aptar’s mechanism is POM-free (acetal), glue-free and lubricant-free, offering a smooth, constant and precise rotation. The lipstick is refillable with ease: consumers simply pull out the used mechanism and snap in the new one. It is also possible to use refills of different colours simultaneously with one single casing to further reduce the pack’s impact. The 100% certified ash wood brings a natural touch and a sensory dimension to the pack.
More info in The Innovation Zone.