Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

ThePackHub will be exhibiting at Packaging Innovations Birmingham this 26th and 27th February. Register to attend here. Come and see ThePackHub team at stand M48 and also take a look our The Trend Zone featuring examples of the latest packaging innovations. Coming to see us? Let us know.

Available Now
Sustainable Packaging Compendium 2020

Two printed volumes delivered free of charge plus a searchable PDF to download. The in-depth review includes a unique and comprehensive summary of over 500 of the latest sustainable packaging innovations

Sustainable Packaging Compendium 2020 comprises more than 600 pages across two volumes and is available now.

Find out more and order here.

Book a director of ThePackHub (Paul Jenkins or Barrington Pamplin) to present a comprehensive overview of the key outputs and trends of the Compendium to you and your team at a venue of your choice. Ideal for team meetings and innovation sessions. Get those questions answered and get inspired in an interactive and engaging format.

Available in the UK and Europe for £1,250 + VAT, which includes receipt of two volumes of the Sustainable Packaging Compendium in both hard copies and PDF. Rest of the world pricing available on request.

Find out more and order here.


You can join nearly 5,000 others and stay up to speed on the latest packaging news from ThePackHub by following us on LinkedIn –

Packaging Innovation Briefing Report

Our Packaging Innovation Briefing Report for February 2020 is out now. This comprehensive and unique review of the month’s global packaging innovations ensures you and your team are kept up to speed on all the latest packaging innovations.
Available as a PDF for just £99 + VAT.
Find out more and order here.
Request free of charge download of our December 2019 report.


Please forward to your friends and colleagues to stay up to date with the latest packaging innovation news.  They can click here to subscribe.

#1 Paper-based bag for frozen soup brand has CO2 reduction advantages

Italian frozen food brand Frosta is shaking up the soup market with the introduction of a packaging first. They have recently delivered the first soup in a paper-based bag for the frozen food market in Italy. Their Ecobag format has been launched for the Valle degli Orti Minestrone soup variant and uses a mix of materials to reduce environmental impact. The recyclable pack sees the creation of a paper-based bag that is estimated to reduce the use of plastic by more than 70% of plastic as well as a reduction CO2 produced by about 40% compared to previous packs made from PET / PE plastic. The new bag is made of cellulose with a minimum amount of PE that acts as a thin inner layer to protect the contents. The technology makes it possible for the bag to be resistant to moisture and grease. Even if the products thaw slightly, the bag will not fall apart. The pack is within the parameters for disposal in the paper recycling stream although special processes are required to separate the materials, which are not available everywhere. The new Frosta bag is made using kraft paper and has not been bleached or coated.

#2 Reusable straw can be clicked open for easy cleaning

The drinking straw market has seen as much change over the last two years or so than probably any other product. Authorities around the world have been pushing forward the banning of single-use plastic straws at pace. This coupled with heightened consumer awareness of the plastic straw as an apparent demon has resulted in a variety of plastic alternatives coming to market. Edible solutions and strong growth in reusable offerings made from aluminium, glass and paper have all come to market recently. Subscriber content: Take a look at many of the recent introductions. A new solution with added functionality has come to our attention. This reusable drinking straw can be clicked open for easy cleaning. The ClickStraw packaging will also show a QR code that allows consumers to scan and track what project they are funding as part of their purchase.  ClickStraw is made from thermoplastic elastomers (TPE) and can be clicked open lengthwise for easy cleaning. It is dishwasher safe and suitable for both hot and cold drinks. The straw can easily be recycled. It is guaranteed that every returned ClickStraw will be re-constructed into secondary plastic and reused for new applications.

More info in The Innovation Zone.

#3 Concept spaghetti pack delivers built-in portion control

Regular visitors to the pages of the Innovation Zone will observe that significant effort is being paid to sustainability. It is a driver for packaging innovation change as brands and retailers focus their endeavours on delivering stretching environmental targets. Packaging that delivers other added functionality benefits like portion control still remains important and thankfully still come to our attention. This concept from designer Alesia Lurtcevich sees a new spaghetti pack format introduced as a concept. It can often be difficult to estimate how much spaghetti is required during preparation resulting in lots of leftovers or the quantity sometimes not being enough. The new concept attempts to solve this with six separate compartments to deliver spaghetti with built-in portion control. Each trapezoidal segment contains the right amount of spaghetti for one portion.  The packaging is a conventional cardboard box with three tear marks on each side to serve spaghetti for six servings.


More info in The Innovation Zone.

#4 Tracking chips for vaping products could keep young users in check

The vaping market has grown significantly in recent years and offers a seemingly healthier alternative to tobacco products for millions of smokers. The industry is in high growth, which has lead to a challenge with underage consumption. A former vape manufacturer has developed a new solution that could see vaping products fitted with an RFID chip to help track the usage of younger consumers. The Trace/Verify technology has a chip embedded directly into the vapes themselves. Each chip has a unique number that applies to each specific vape. When a vape is purchased, the user’s ID is scanned and linked to it. Data about the place of issue and the customer’s age is saved. If adopted across the US, a police officer could scan any minor’s vape using a smartphone to track the source.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >