Snack manufacturer and PepsiCo subsidiary Frito-Lay have introduced 100% biobased packaging for a second time. They originally introduced plant-based packaging on their SunChips product as far back as 2010. However, the brand made the headlines at the time not about the brand’s move to renewable packaging and more about the bags’ noisiness, with many consumers complaining that the noise was just too much to bear. The new bags, supplied by Atlanta-based PrintPack are made of non-food, plant-based materials with newly developed compostable inks. A QR code directs consumers on locating composting drop-off sites or how to obtain a prepaid shipping label for the bags to be mailed to TerraCycle. Currently, the packaging is being used for Frito-Lay’s Off the Eaten Path chips. According to PrintPack, the new bags utilise special sound/frequency dampening technology employed in the structure to reduce the overall volume.
More info in The Innovation Zone.