Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 100 new packaging innovations monthly for our unique Innovation Zone platform.

We now have 6,705 searchable initiatives listed. We’ve uploaded 953 new initiatives so far in 2022. We have recently uploaded initiatives from Australia, Austria, Belgium, Brazil, France, Germany, Italy, Luxembourg, Spain, UK and USA.

There are four new ideas for you today.

Do you want to see 25 new innovations a week rather than four? Find out more here –


We are excited to unveil the “Exhibition Stories” report service, brought to you by industry leaders Ariane Van Mancius of Now New Next B.V. and Paul Jenkins of ThePackHub.

This service recognizes that not everyone has the ability to attend every packaging exhibition but still wants to stay informed on the latest trends and innovations in their field. “Exhibition Stories” offers reports on Europe’s largest and smallest packaging trade fairs from experts in trends and packaging, NowNewNext and ThePackHub.

Kicking off with LuxePack, held in Monaco for its 35th year, bringing together the entire world of luxury packaging. Upcoming “Exhibition Stories” will cover the Dutch catering trade fair Horecava in Amsterdam in January 2023 and Empack Netherlands in April of next year.

The first Exhibition Story is available free of charge and can be downloaded for free here:

ThePackHub’s Refillable & Reusable Packaging Compendium Volume 2 is out now. The most comprehensive reuse packaging trend summary available. Find out more and order here.

NEW – Book on our next free webinar

FREE one-hour webinar. Catch up on the latest e-commerce packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We will also be joined by Ian Beresford of Head of Marketing & Development at Essentra Tapes, who will be discussing how packaging can create that vital first impression of an E-commerce business for customers and therefore plays a crucial role in consumer perceptions of their sustainability status.

Hosted by Paul Jenkins, Managing Director of ThePackHub.

Register here.

#1 New flip top avoids ‘glued on’ lids for German honey brand

Munich-based Breitsamer Honey has introduced a new flip-top lid for part of its product range. The flip top lid was developed as a way of making sticky jars a thing of the past. Traditional metal screw top lids suffer from becoming glued to the jar if the consumer is not diligent when replacing the lid, making it difficult to open on the next occasion. Because of the lid’s design, no honey comes into contact with the screw top. The new lid also features an integrated scraper edge, meaning none of the product is wasted, and the consumer does not have to hold the spoon in their hand until it is clean enough to be put down. The new format features a foil seal that is required to be peeled before replacing the flip top lid. Both the glass jar and lid can be recycled separately and easily.


#2 Natural coating improves shelf life of fruit and vegetables

Akorn Technology is a California-based supplier of natural coatings that maintain product quality and extend a products’ shelf life. Their all-natural edible food coatings are made from upcycled by-products of non-GMO corn. The company says that their coatings reduce moisture loss to prevent wilting, shrivelling, and loss of texture and flavour. They control oxygen exchange to slow down the ripening while maintaining flavour. They also enhance the fruits’ natural gloss and increase resistance to mechanical damage, and maintain the produce’s perfect texture for a better eating experience. The coatings are suitable for a wide range of products, including temperate and tropical fruits, vegetables, cut fruit, vegetable products, and shelled nuts. Other functional additives can be incorporated, such as vitamins, nutrients and flavours. They are also compatible with essential oils and other all-natural antimicrobials to inhibit the growth of foodborne pathogens.

More info in The Innovation Zone.

#3 Closed-loop alternative to single-use corrugated boxes

Pact Retail Accessories, based in St. Albans, UK, specialises in reusable products such as garment hangers and security sensors. They have introduced the PolyBox, a polymer-based box that is a substitute for corrugated packaging, enabling garment boxes to be reused and no longer discarded for recycling after one use. Although the initial creation of a PolyBox has a larger carbon footprint than a corrugated cardboard box, it is reported that after just one reuse, the greenhouse gas emissions become lower than those for single-use board containers. The PolyBox comes in a variety of box sizes that are available for production use, and can be customised for a retailer’s needs. Reusing an item multiple times creates a carbon footprint that is up to 64% lower than a comparable single-use option. It also uses up to 86% less water. Pact launched the PolyBox in 2022 with successful retail trials at merchants in the United Kingdom and Australia.

More info in The Innovation Zone.

#4 Patented pouch innovation reduces excess packaging

Toronto-based Arranti has launched a new product called the Beyond Spout Pouch, which the company calls “the pouch without the spout”. The new flexible valve technology provides controlled dispensing and spill-proof containment of liquids in flexible packaging. The flexible valve yields when squeezed, and pressure is applied to the product compartment, which then enables controlled dispensing. When pressure is released, the valve reoccupies and closes the dispensing channel. Dispensing is said to be easy and convenient, with one-handed functionality. The Beyond Spout Pouch is also stated to be efficient for in-line production applications. This patent-pending innovation is available with either digital or gravure print. It is also available in 100% recyclable material. The pouch boasts a myriad of uses, including shampoo & conditioner, lotions & gels, soap & body wash, hand sanitiser, household cleaners & detergents and liquid refills.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about our range of packaging innovation services.
Until next time. Happy innovating.
ThePackHub Ltd Albany House, 14 Shute End, Wokingham, Berks, RG40 1BJ. Tel: 0118 963 9990 . Email us >