Cero Market, which makes the claim of being the first packaging-free supermarket chain in Argentina, has entered into a partnership with Nestlé to supply three of its biggest brands without packaging. Nestlé will supply its Maggi puree, Nescafé instant coffee and Nesquik cocoa powder to Cero Market, whose slogan is ‘Zero containers, zero waste and zero minimum quantities’. Selling items by weight, the customer takes exactly the amount they need, promoting zero waste. The initiative helps Nestlé in their sustainability goals. They are aiming for their packaging to be 100% recyclable or reusable by 2025, thus ensuring that none of their packaging ends up in landfill. Cero Market currently has twelve stores, selling, among other items, hygiene products, cleaning, infusions, seeds, legumes, flours, jams and sweets.
More info in The Innovation Zone.