Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub and our first of a new decade. We would like to wish you a very Happy New Year.

hePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a bespoke online demo here). We have selected four new initiatives for you today.

Available this Friday
NEW Sustainable Packaging Compendium 2020

Pre-order now and save £200

Following the success of ThePackHub’s first Sustainable Packaging Compendium, we are delighted to announce the introduction of the second instalment for 2020.

The in-depth review includes a unique and comprehensive summary of over 500 of the latest sustainable packaging innovations covering initiatives across compostable and biodegradable, biomaterial development, reusable and refillable, recycling initiatives, plastic replacement, carbon footprint reduction and more.

Find out which brands, retailers and suppliers are bringing new sustainable innovations to market as well as those universities and research institutions working on the sustainable packaging of the future.  The Sustainable Packaging Compendium 2020 also includes a supplier contacts directory featuring a comprehensive list of names and contact details of the top suppliers in sustainable packaging.

You will receive a printed copy delivered free of charge plus a searchable PDF to download.

Pre-order today and save £200

Sustainable Packaging Compendium 2020 comprises more than 600 pages and is available on Friday 10th January.

You can join over 4,600 others and stay up to speed on the latest packaging news from ThePackHub by following us on LinkedIn –

Our Packaging Innovation Briefing Report for January 2020 is out this week. This comprehensive and unique review of the month’s global packaging innovations ensures you and your team are kept up to speed on all the latest packaging innovations.
Available as a PDF for just £99 + VAT. Subscribe for the year for a special price of just £750 + VAT (usually £999).
Find out more and order here.

#1 Honeycomb-shaped filling material effective at absorbing shocks

A new packaging concept has been introduced made from cardboard that has good filling material functionality and offers a good alternative to plastic-based bubble wrap. The distinctive pack initiative was developed for Ikea Russia and uses leftover packaging waste from local distribution centres and sales outlets. Structurally, the material is reminiscent of honeycomb-shaped egg cartons. The flexible substrate does a good job as a protective packing material and effectively absorbs external shocks. The concept looks almost ‘homemade’ in its design. It is easy to fold and bend and easily wraps flexibly around goods of many shapes and sizes.  The “Aggkopp” concept from Soemz won a Red Dot Award for Brands & Communication Design.

More info in The Innovation Zone.

#2 Refillable popcorn bucket keeps cinemagoers loyal

2019 was certainly a year that has seen significant growth in refillable and reusable packaging. This trend continues to evolve with another introduction, This time in the entertainment industry. As any frequent cinemagoer knows, popcorn can end up costing more than the actual film you are going to watch. AMC cinema chain in the US has introduced a reusable popcorn bucket offer that aims to not only help customers save money but also to assist in the reduction of the amount of single-use packaging used. AMC Stubs members can purchase the 2020 Annual Refillable Popcorn Bucket for $20.99 and can then fill up it up for $4.99 and if you’re really hungry can later refill the bucket for free. The biggest challenge is perhaps remembering to bring your bucket to use the next time you visit.

More info in The Innovation Zone.

#3 Toothpaste tablets in compostable pouch breaks category rules

Some product categories are harder to switch out of plastic than others. The toothpaste industry is one that has not seen significant switching out of the under-fire material. Toothpaste tubes have been plastic-based for many years and are made from using many layers making them tricky to recycle. A way around this has often been to offer bespoke recycling processes. See Difficult to recycle oral care packaging made possible through collection schemeIt is estimated that more than 900 million toothpaste tubes are thrown out every year across the globe. Progress has been made with this format. See Recyclable toothpaste tube makes US debutChange Toothpaste has developed a proposition as an answer to reducing the amount of plastic used. The pack consists of one month supply of 65 toothpaste tablets in a 100% compostable pouch that is deemed perfect for everyday use including airplane travel (no liquids). The tablets are made in Edmonton, Alberta. Users simply place one tablet in their mouth, chew it, wet their toothbrush and brush as normal. The compostable pouch breaks down within 12 months although no information is available on what conditions are necessary to make this a reality.   See also A new way to dispense toothpaste reduces plastic use.


More info in The Innovation Zone.

#4 Hair bleach container weighs less and needs less space

Cincinnati, Ohio headquartered pouch specialists ProAmpac has helped L’Oréal develop a new flexible packaging solution for the brand owner’s Redken Flash hair bleach offering. Two of the three rigid containers in the range have been replaced with a flexible bag with a spout nozzle. The solution has both environmental and functional advantages. The disruptive design delivers a distinctive look and feel for the category. The new container requires less space and weighs less than the rigid packaging it replaces. The new pack improves manufacturing efficiencies as well as reducing distribution and storage costs.  Research indicated that users did not usually seal the tube lid, so the previous solution was not effective in maximizing the product’s shelf life. Another factor that prompted the change was a desire to improve sustainability through a format that would take up less space and be easier to transport.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >