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Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here). We have selected four new initiatives for you today.

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#1 First-ever recyclable toothpaste tube starts market roll-out

Toothpaste tubes are notoriously a pain to recycle. They are made from a combination of different plastic laminates that are sandwiched around a thin layer of aluminium. The mix of materials makes it almost impossible to recycle through conventional methods. The Innovation Zone has previously tracked Colgate-Palmolive’s progress in developing a recyclable HDPE toothpaste tube. See Recyclable toothpaste tube improves long-standing challengeThe brand is rolling out the first-ever recyclable toothpaste tube recognised by RecyClass for the Smile for Good brand. The pack is made from HDPE. Its heavy use as the plastic for milk packs assures that the material is widely recyclable. A major technical challenge was overcome to be able to combine different thicknesses of HDPE laminate whilst still being recyclable as well as ensuring that it still protected the product and was easily squeezable. As previously noted, Colgate-Palmolive is sharing its technology to help ensure that all toothpaste tubes can be recycled.

More info in The Innovation Zone.

#2 Reusable water bottle doubles as foam roller

Every now and then we wonder if there would ever be an innovation that can help with both muscle recovery and hydration. OK, maybe not but there is now a solution to meet those two seemingly disparate consumer needs.  A new reusable water bottle has been introduced that can also be used as a foam roller.  The MOBOT Firecracker foam roller water bottle is a foam roller and reusable water bottle hybrid, which means it’s useful while out and about as well as being easy to transport. The bottle is made out of recycled stainless steel. The foam roller around the outside of the bottle is made from an EVA foam. The bottle can handle 159 kg in weight when used for foam rolling and can contain either iced or hot drinks. See also Smart water bottle packed with Internet of Things technology.

More info in The Innovation Zone.

#3 Wood fibre-based reusable lids set for food packaging pilot test

Manufacturer of dairy products and one of the largest companies in Finland, Valio has united with pulp and paper manufacturer Stora Enso to test wood fibre-based reusable lids created from a biocomposite material. 10,000 reusable lids will be distributed to test the wood-based solution for food packaging applications. The programme will assist the companies to understand how the lids react when in contact with food. The lid has been designed to protect unused crème fraiche and quark products. The packs are a part of Valio extensive plans to reduce the carbon footprint of milk to zero by 2035. The lids are made from Stora Enso’s DuraSense, a biocomposite that combines wood fibres and polymers. The lids are both durable and can be washed and reused. See Wood-fibre based alternative to plastic can also be recycledIt is claimed that the biocomposite helps to reduce carbon footprint as it cuts plastic content by half. The lid is designed to protect the food from going out of date during storage and therefore reducing waste. See also Bio composite drinks lids reduces carbon footprint by 60%.


More info in The Innovation Zone.

#4 Window removed from pie brand makes pack plastic-free

The drive to reduce the amount of plastic used in packaging continues at pace. One area of resistance to change is the view that plastic with its transparent properties helps shoppers see the product inside. Plastic windows, therefore, can create an important role to communicate what the product looks like.  UK pie brand Pukka is going against this trend with the introduction of recyclable, plastic-free packaging with a window-free box. The change is being implemented alongside a brand design tweak as well as updated recipes. The change is being rolled out across Pukka’s chilled single and sharing portfolio, the packs are made from FSC-certified cardboard. The removal of the plastic window saves 11.4 tonnes of plastic annually.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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