Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

NEW Sustainable Packaging Compendium 2020

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Following the success of ThePackHub’s first Sustainable Packaging Compendium, we are delighted to announce the introduction of the second instalment for 2020.

The in-depth review includes a unique and comprehensive summary of over 500 of the latest sustainable packaging innovations covering initiatives across compostable and biodegradable, biomaterial development, reusable and refillable, recycling initiatives, plastic replacement, carbon footprint reduction and more. Find out which brands, retailers and suppliers are bringing new sustainable innovations to market as well as those universities and research institutions working on the sustainable packaging of the future.  The Sustainable Packaging Compendium 2020 also includes a supplier contacts directory featuring a comprehensive list of names and contact details of the top suppliers in sustainable packaging.

You will receive a printed copy delivered free of charge plus a searchable PDF to download.

Pre-order today and save £200

Sustainable Packaging Compendium 2020 comprises more than 600 pages and is available on Friday 10th January.


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#1 Fibrous material from tequila-making process used to make drinking straws

The world’s best-selling tequila brand Jose Cuervo has used fibrous material left over from their tequila-making process to develop an alternative to the much maligned plastic straw. The solution has been created in partnership with BioSolutions Mexico and Penka. The agave-based straws are fully biodegrade in landfill within one to five years.  The straws will be rolled out across the US and Mexico markets. The agave plant takes several years to reach maturity to harvest for tequila production so the use of waste agave fibres is seen as a good use of resources. The agave-based straws have a texture similar to traditional plastic straws.  See also Plant used to produce tequila may have packaging applications.


More info in The Innovation Zone.

#2 Paper-based lipstick makes market debut

The desire to replace plastic with paper-based solutions continues at pace. All product sectors are experiencing change in this area, and the cosmetics sector is no exception. The cosmetic brand Cosnova has introduced a paper-based lipstick initiative in keeping with this trend. The Catrice branded lipstick is part of Cosnova’s “Pure Simplicity” campaign for products that are free of animal testing and additives. The Catrice paper lipstick is a novelty for the sector and has apparently been well received by the more eco-conscious young target audience. No information is available regarding the recyclability of this product. See also Plastic-free refillable lipstick is recyclable

More info in The Innovation Zone.

#3 OLED enabled drink bottles engage and delight

Coca Cola are pushing technical boundaries with the introduction of engaging labels for the Singapore market. The soft drinks brand is promoting the premiere of the Star Wars film with the introduction of bottles that light up for shoppers. The bottles have Star Wars’ ubiquitous Lightsabers that shine and glow thanks to an OLED (organic light-emitting diode) panel. When the bottle is held in a consumer’s hand, the lightsabers begin to glow.  Berlin startup Inuru created “smart surface technology”, which is based on a very thin layer of printed electronics that can be applied to any surface. There is also a “printed battery” supplying power to the OLED panel.  After touching the label, the electrical circuit closes, making the OLED panel glow.  The label will activate around 500 times before it will stop working. Coca-Cola is produce 8,000 promotional bottles for the Singapore market. See also OLED technology brings beverage bottle to life.



More info in The Innovation Zone.

#4 Pizza box transforms into miniature tabletop game post-use

Pizza Pizza has more than 750 outlets across Canada. The restaurant chain has created a “GameBox” that transforms their humble corrugated pizza packaging into an interactive experience.  The box has a second life via perforated cut-outs which assemble into a miniature tabletop basketball game, complete with game pieces. It’s a simple way for family and friends to play together as a group and gives the packaging a much welcome second-use. Pizza Pizza is one of the longest standing partners of the Toronto Raptors basketball team. The GameBox design was created as a way to drive pizza customers and Raptors fan engagement. The special edition box is available with any large pizza purchase. See also You don’t need to get out of bed to eat your next pizza.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >