Italian packaging design agency Gentlebrand have announced a new labelling concept for PET (polyethylene terephthalate) beverage bottles. Called the Aroma bottle, it features a paper label that is attached to the neck of the bottle. Gentlebrand decided to focus on the issue of bottle labels as they can be difficult to remove for recycling, and if left on, the inks, adhesives and substrate used can contaminate the recycling stream. The Aroma concept eliminates the need for adhesives, the labels themselves are made of organic paper, and the inks used are vegetable-based. The labels also contain seeds that match the flavour of the beverage, and when the label is removed it can be planted. The label is large enough to contain any legal or allergen information required, as well as marketing messages and branding. Through a partner company, Salles-d’Angles, France-based Competek, the recycled PET bottle can be embossed with writing or decoration.
More info in The Innovation Zone.