Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates more than 1,000 new packaging innovations a year for our Innovation Zone platform. We now have 5,574 searchable initiatives listed. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

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Book on our next packaging webinar

FREE one hour webinar. Catch up on the latest sustainable packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We will be joined by Mauro Cozzi – CEO and Co-founder of Emitwise – accounting for carbon in packaging innovation.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book your free place here.

Just announced: Recyclable Packaging Innovations – Thursday 19th May – book your free place here. 

Let’s hear your views!

E-commerce packaging fails

You need only to search #packagingfail on social media to see lots of posts from angry consumers venting their frustrations with recent online delivery packaging. Feedback has never been so quick, so public and so brutal.

ThePackHub tracks lots of development in the fast-growing e-commerce sector to make packaging fit for purpose with ‘rightsizing’ high on the agenda.

Is enough being done?
Packaging that is the right size doesn’t make social media right?
What is your experience as a consumer?

We’d love to hear your thoughts.

Join the conversation and find out what others think here.

#1 Elimination of fossil-based snack packaging is long term goal

As part of Pepsico’s strategic sustainability goals, known as Pepsico Positive, the business has announced that they intend to eliminate virgin fossil-based plastic for its crisp and snack bags by 2030. This will include their brands such as Walker’s, Doritos and Lays. As part of this commitment, they will start trials in France on the Lay’s brand, with 30% bio-based renewable packaging. Then, in the UK, later in the year, one of the ranges of the Walker’s brand will commence trials with recycled content. The content in the packs will be derived from previously used plastic and the renewable content will come from by-products of plants such as used cooking oil or waste from paper pulp. Pepsico hopes to reduce greenhouse gas emissions by 40% by moving to virgin, fossil-free materials. Already in the UK, PepsiCo has reduced some of its multipack outer packaging by up to 30% using innovative technology in its manufacturing facilities.


#2 Twin flip tube houses two distinct products

The UDN Packaging Corporation, based in the city of Shenzhen, close to Hong Kong, has launched what they call the UDN Twin Flip Tube. This new solution is a two compartment tube with separate flip top lids. Aimed at the personal care and cosmetics market, it is designed for dispensing two distinct products that work well together when mixed but cannot be stored in a single container. The two independent flip covers keep the process clean and easy. The UDN Packaging Corporation was founded in 2003 and specialises in tube packaging solutions for cosmetics, personal care, FMCG, medication, food and skin care. They have over 75 patents, and over the years have developed over 350 types of cap and 215 types of head style. It is not clear about the potential recyclability of the solution.

More info in The Innovation Zone.

#3 Colour-changing technology indicates product temperature

Australian packaging manufacturer Caps & Closures have developed a new packaging initiative called ThermoShield. The solution indicates to the user the internal temperature of the product inside, using colour-changing thermochromic technology, which directly responds to temperature changes.  The cap works between a temperature range of -20°C and +70°C. In order to show any change, a temperature shift of at least 30 degrees needs to take place. Caps & Closures have introduced an easy process for brands to personalise and adapt the packaging to their own needs, allowing them to customise the type of closure used, trigger temperature, and even the colours used. The pack is free from BPA (Bisphenol A) and phthalates, and it is safe for contact with food.

More info in The Innovation Zone.

#4 Paper-based dips are fully compostable

Castlemaine Kitchen, an Australian manufacturer of dips, has launched a new range in paper-based packaging. It is packaged in fully compostable paper tubs with a board sleeve and what appears to be a distinctive die cut logo. It has been launched under the Nuffin brand. Castlemaine Kitchen hopes to eliminate 25 tonnes of plastic annually, most of which it claims would end up in landfills or waterways. Although made primarily from kraft paper, the tubs have a very thin layer of PLA (polylactic acid), a plant-based bioplastic as a barrier, which means that the whole tub is compostable. The tubs are sealed with an aluminium foil lid, which can be recycled separately. The tubs and sleeves are recommended to be recycled in Australia’s green FOGO (commercial composting) bins. The new format was extensively tested prior to launch for durability. The dips come in four varieties, Hommus, Tzatziki, Chive & Onion and Fetta & Cracked Pepper. The Nuffin dips range can be purchased in Woolworths Supermarkets and Metro stores.


Packaging question of the week

Which one of these will we see the most in the packaging industry in 2022? Vote and comment on LinkedIn now.

Last week, 78% thought that the growth of NFC (near-field communication) and RFID (Radio-frequency identification) packaging will continue this year.

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