Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

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#1 Edible seaweed-based capsules contain special edition whisky

Glenlivet Whisky has a distillery near Ballindalloch in Moray, Scotland. The brand has introduced the ‘Capsule Collection’ of edible capsules made from seaweed. Each one contains a special edition of Founders Reserve based whisky recipes.  The capsule was invented and manufactured by UK based company Notpla (formerly Skipping Rocks Lab). See Seaweed-based sauce sachets decompose within six weeks. They were also responsible for the production of forty two thousand capsules filled with Lucozade sports drink for this year’s London Marathon. The Glenlivet Capsule Collection is available in just one bar in London for a limited period. Notpla is currently developing and testing out further products that include crisp packets, pasta sachets and dry goods packaging.


More info in The Innovation Zone.

#2 Soap used to create packaging-free shampoo and shower gel range

New packaging developed by a Berlin-based designer aims to replace single-use plastic with a more environmentally-friendly alternative that leaves no trace.  Soapbottle is the brainchild of Jonna Breitenhuber and sees the creation of a pack for shampoo and shower gel made from soap. The biodegradable concept effectively turns the product itself into its own packaging to completely avoid any waste that can be completely avoided. The remains of the bottle can be used as hand soap or reprocessed into detergents or cleaning agents. The soap packaging is not the perfect solution from a functional perspective. Unlike plastic, it is unbreakable, is water soluble and also becomes slippery when used.  However, this does look a more viable alternative to another solution the Innovation Zone reported of this type recently Shampoo packaging made out of soap is probably not the next big bathroom item.

More info in The Innovation Zone.

#3 Glass beer bottle recycling machines start Brazilian trial

The Heineken Group is making it easier for Brazilian consumers to recycle their glass beer bottles with the introduction of nine machines placed in Pão de Açúcar and Extra supermarkets. The Volte Semper grinding machines form part of Heineken’s More With Less Movement that seeks to promote the correct disposal of packaging waste. Any beer bottle of any size from any brand can be disposed for onsite crushing. The consumer will receive R $0.10 (£0.02) cashback for each glass bottle deposited. When a R $20 balance is achieved, the consumer can redeem the amount to their bank account. The machines are owned by Seiva Coleta, a glass processing business in Minas Gerais. Technology allows for the communication to the logistics partner when a unit reaches 70% of its capacity to automatically request a waste collection, which is carried out by motorcyclists. See also Reverse vending scheme starts Brazil market roll out.


More info in The Innovation Zone.

#4 Marine plastic recycling is a food and drink packaging first

As part of Coca-Cola’s 2025 Sustainability Action Plan pledge they will collect a can or bottle for every one that it sells as well as ensure that all of its packaging is 100% recyclable and that its plastic bottles will have at least 50% recycled content. The business continues to introduce initiatives to progress this vision with the development of a bottle made from 25% recycled marine plastic. The material has been retrieved from the Mediterranean Sea and beach areas and is a first for use in food and drink packaging. The Innovation Zone has noted initiatives using ocean plastic for personal care, industrial and household applications previously. See for example Dishwasher detergent pack made from plastic from the sea.  Coca Cola have created 300 proof of concept prototypes following a collaboration with Ioniqa Technologies, Indorama Ventures and Mares Circulare. Ioniqa is a clean-tech spinoff from the Eindhoven University of Technology that specialises in creating value out of plastic waste.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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