Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.


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#1 Easy to open medical device solution helps protect contents

An innovative new way to open medical devices with ease has been created by Snapsil Corporation. The Australia-based business leads in the development of innovative, easy to use packaging technology and has developed a series of patented applications for easier to use pharmaceutical and medical packaging. This time sees the development of an enhanced tamper evidence solution that also delivers robust protection of packaging. The packaging has been designed to ensure easy access of the contents. The pack is available in a range of customizable shapes and designs and the thermoformed packaging is seen as a cost-efficient solution. Reclosable options can also be adopted if required. Snapsil’s patented and customizable technology delivers innovative packaging experiences that can help differentiate brands.

#2 Discarded palm fibres converted into compostable food packaging material

A UAE start-up is turning unwanted palm fibres into compostable food packaging materials. The country has a widely abundant local palm leaf resource. Palm Co has developed a process where fibre is extracted from the leaves of palm trees. Water and latex is mixed into the fibres where it is then dried and moulded and coated with latex into shape. Latex is a naturally occurring resource that does not affect compostability. The material is estimated to compost in around 90 days. The new packaging is deemed best suited for fresh foods applications such as fruits and vegetables as well as potentially beverage products. The company is working with researchers from The Netherlands University of Wageningen to turn the initial concepts into a tangible products. Technologies such as a colour-changing freshness indicators that react with oxygen could also be included. Palm Co claim that since it is using palm oil by-product from waste extraction, the cost could be on par to the price of conventional packaging.Palm Co is reported to be the first in the world to use palm fibre in food packaging.

More info in The Innovation Zone.

#3 Powder-based personal care range reduces packaging use as well as CO2 emissions


Kellogg’s is aiming to make going back to school special for children with a new digital print inspired promotion. The activity sees the introduction of a free personalised cereal box cover in exchange for three unique codes found inside Kellogg’s promotional packs. The back to school season is an important trading period for Kellogg’s and is claimed to the third biggest retail period in the year. The cereal brand is keen to be active at this time with this new promotion.  Parents just need to choose their box and upload their child’s name, age and favourite colour and photo, which will all appear on the child’s very own one-of-a-kind cereal box cover. This is the first time that Kellogg’s has introduced personalised sleeves in the UK. Digital print for packaging has helped to make this a reality. This is a box that might just get to be reused time and time again.


More info in The Innovation Zone.

#4 Beverage can ‘seconds’ reuse helps reduce production waste

Multinational brewery and pub chain based in Ellon, Scotland, BrewDog like to do things differently.  The maverick brand is often in the news with several headline-grabbing initiatives of late. The brand is another unusual initiative in its sustainability efforts to become a zero-waste business. They have publically acknowledged that the beverage can printing process is quite inefficient. They estimate that almost a billion otherwise perfectly good cans are wasted every year in the UK alone. Several factors contribute to this high number. Print-ready processes, minimum run sizes, various errors in production and inaccuracies in forecasting lead to significant waste. BrewDog has started an initiative to save the cans that would otherwise go to waste. Their Punk IPA brand is now available in Trash Cans variant that sees cans saved and reused. The cans lack uniformity but the brand is keen to assure drinkers that it is what is inside that is important.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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