Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database (book a one-to-one online demo here).

We have selected four new initiatives for you today.

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Join us as we explore the standout initiatives from our comprehensive and unique review of the month’s 60 global packaging innovations tracked and reported on our Innovation Zone database. There will be opportunities for Q&A as well as a poll or two. Feel free to share with your colleagues.

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#1 Easy to hold spouted pouch design evacuate more product

Menomonee Falls, Wisconsin headquartered Glenroy has designed a new spouted pouch that offers useful functional changes. The distinctive-looking, easy to hold pouch ensures that more product can be evacuated. The multilayer EcoVue FlexPac pouch replaces the traditional bottle while requiring less energy to manufacture and transport. York, Pennsylvania-based HR Pharmaceuticals have taken on board the EcoVue patented pack for their ultrasound gel. It is reported that traditional plastic bottles can waste around 14% of the gel being left at the bottom. This solution reportedly evacuates up to 99.5% of the product. This, in turn, reduces the number of units consumed each year. An estimated 1.5 million fewer containers will be required and around 362 tonnes of gel will not be needlessly landfilled. The lighter pack also impacts on carbon footprint reductions. The ergonomic pack fits better in the hand and is easier to squeeze, while leakage is virtually zero due to a leakproof closure.

#2 Tea pack cardboard construction unfolds like a flower

UK tea brand English Tea Shop has unveiled a new pack design for its new range of Whole Leaf Tea available in 18 different blends. The brand has set 2025 as a date for the brand to achieve its intention for all packaging to be 100% biodegradable. The novel design has been created by London design and innovation agency Echo Brand Design who has created a cardboard construction using packaging which unfolds like a flower to reveal the ingredients and contents within. The tea leaves are packaged intact via a cellulose fibre pouch, which maintains product quality better than standard loose tea. A reusable scoop is also included. Resealable tamper tabs turn the packaging into a reusable tea caddy.  It is claimed that the packaging is home compostable.

More info in The Innovation Zone.

#3 Mineral water bottles feature clear wood-based label material

Finnish mineral water brand Vellamo is working with global supplier of label materials UPM Raflatac on the introduction of a wood-based clear plastic label material. Vellamo’s bottles will feature what is claimed to be the world’s first and only wood-based PP plastic label material. The Forest Film solution is constructed from UPM BioVerno naphtha, which is a 100% wood-based initiative originating from sustainably managed forests. The solution gives Vellamo a viable alternative to fossil-based virgin materials with renewable ones without compromising on product performance. The label also features a smart label solution called RafMore. This gives consumers the opportunity to scan the label that is unique to every bottle to access live product lifecycle and carbon footprint information.   We have recently reported Biocomposite material utilises waste from pulp production.


More info in The Innovation Zone.

#4 Label adhesive technology delivers stronger hold on rough surfaces

Global materials science and manufacturing business Avery Dennison are familiar in the pages of the Innovation Zone with the variety of labelling and functional material developments. See their innovations here. The company has been on the innovation trail once more with the introduction of a new label adhesive technology that delivers an improved stronger grip on rough surfaces compared to most other adhesives on the market. Their new Surfas Technology is a patent-pending adhesive technology that enhances surface contact for better initial tack for packaging with rough finishes like corrugated boxes. Surfas helps to reduce the risks of curled or failed labels to help guarantee the shipping supply chain remains accurate and timely. Surfas Technology is suitable for e-commerce and logistics labelling needs. It is available at the same price as conventional labelling solutions for corrugated board.  The new adhesive coating technology also offers sustainability advantages by using significantly less oil per square metre of material. See also Biodegradable adhesive works as well as traditional plastic-based adhesives.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >