Innovation Zone ThePackHub - thepackhub.com

 

Welcome to this week’s ThePackHub Innovation Zone snapshot.

ThePackHub collates 20 new packaging innovations each week and we have picked four recent examples for you to peruse below.

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#1 Danone supports flavoured water brand with 100,000 unique designs

Danone is once again exploiting the opportunities that digital print for packaging offers for brands to deliver differentiated products the possibility of individual and uniquely different pack designs.  Danone’s Danish mineral water brand Aqua d’Or has introduced 100,000 1.25 litre water bottles in unique packs. Danone is marketing a holiday edition of its Sparkles flavoured water brand. Northern German based All4Labels Group company Folienprint Rako produced the label using an HP Indigo 20000 Digital Press combined with HP Smartsteam Collage software from HP. Several seed designs consisting of snowflakes, reindeer and seasonal food were converted automatically into unique creations by HP print software using an algorithm that automatically generates a high number of unique graphic patterns. The bottles feature winter-themed designs by Danish artist Emil Kozak. See also Danish water brand differentiates with over 3 million unique bottles.

More info in The Innovation Zone.


#2 Self-adhesive label made of renewable grass paper

German self-adhesive materials and coatings supplier VPF has launched a new self-adhesive labelstock made of readily available and renewable grass paper. The material is marketed for use in the food, beverage and cosmetics industries. The fresh fibre content is 50%.  There are significant resource and CO2 emission savings to be enjoyed as less than one litre of water is needed per ton of grass fibre pulp created. This compares to around 6000 litres of water per ton when producing conventional wood cellulose labels. The grass paper is available in  95 g/m2 and is recyclable, compostable and FSC-Mix certified. The grass paper material has been approved for direct food contact and is available in two different adhesives coatings as standard. See also Paper made from grass to be used in food industry and Sun dried grass paper packaging delivers dramatic energy savings.


#3 Microwavable crisps taste like they’ve just been handcooked

German self-adhesive materials and coatings supplier VPF has launched a new self-adhesive labelstock made of readily available and renewable grass paper. The material is marketed for use in the food, beverage and cosmetics industries. The fresh fibre content is 50%.  There are significant resource and CO2 emission savings to be enjoyed as less than one litre of water is needed per ton of grass fibre pulp created. This compares to around 6000 litres of water per ton when producing conventional wood cellulose labels. The grass paper is available in  95 g/m2 and is recyclable, compostable and FSC-Mix certified. The grass paper material has been approved for direct food contact and is available in two different adhesives coatings as standard. See also Paper made from grass to be used in food industry and Sun dried grass paper packaging delivers dramatic energy savings.

 

More info in The Innovation Zone.


#4 Coca Cola ups ante with new 100% rPET collaboration

Soft drinks giant Coca-Cola European Partners (CCEP) has committed to ensure that at least 50% of the material it uses for its PET bottles comes from recycled plastic by 2025. It is further boosting the use of recycled materials in its bottles with a supply agreement with Loop Industries to purchase 100% recycled PET (rPET). Loop Industries is an innovation technology company that has created a proprietary process that decouples plastic from fossil fuels to break down waste PET plastic to create virgin-quality PET plastic that can be used for food-grade packaging. They are reported to be the only company in the world that can depolymerize all forms of waste PET plastic with zero energy input to create virgin-quality PET plastic. Loop rPET will be used in Coca Cola’s packaging as soon as 2020.

More info in The Innovation Zone.


 

 

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Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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