Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week. We have selected four brand new initiatives that we hope will be on interest to you below.

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ThePackHub’s Packaging Innovation Briefing Report for October 2019 is out now. This comprehensive and unique review of the month’s global packaging innovations ensures you are kept up to speed and fully informed of all the latest packaging innovations. This essential review is available as a PDF for just £99 + VAT.


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#1 Collapsible lunchbox helps make takeaway food easier to transport

A new collapsible lunchbox has been introduced that makes takeout easier to transport as well as being better for the environment than the single-use equivalent. The MolaBox patent-pending design is easy to use and can eliminate every single piece of waste related to takeout food including cutlery. MolaBox is made using recycled materials and has a slimline design that’s easy to carry around. The collapsible container has a leakproof multipurpose lid and comes with a bag to help carry the MolaBox around. MolaBox also includes a reusable fork and spoon and a divider to make it easy to transport different food items in the same container.


More info in The Innovation Zone.

#2 PE film switch to paper for leading Italian toilet paper brand

Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. The business has announced the introduction of their Rotoloni Regina Eco product in a paper-based pack format. Italian supermarket shelves will see Rotoloni Regina Eco packed in kraft paper – a material that is renewable, biodegradable and easy to recycle instead of conventional PE film.  The initiative rolled out across their European brand portfolio is set to eliminate the equivalent of 600 tonnes of plastic a year from Sofidel Group packaging by the end of 2020. This is part of an overall group objective that will see a 50% reduction in the use of plastic in its production by 2030, equivalent to the elimination of over 11,000 tonnes of plastic used each year. They are also manufactured using electricity from 100% renewable sources, generated at Sofidel production plants. See also Kitchen roll brand takes lead from toilet paper pack with switch to paper.
More info in The Innovation Zone.

#3 Cartons made from post-consumer plastic waste is a beverage market first

SIG Combibloc has a commitment to sourcing certified sustainable materials as part of their Way Beyond Good ambition. Read more about it here. The leading beverage carton manufacturer is embarking a new sustainable innovation with the announcement that first to offer beverage cartons with polymers made from recycled post-consumer plastic waste. SIG is utilising low quality, mixed plastic waste that is destined for landfill or incineration. The collected plastic waste is treated in a proprietary process that transforms it into a high-quality food grade material. It is claimed that the recycled polymers offer the same quality properties as those made entirely from virgin raw materials. SIG is the first company in the beverage carton industry to partner in the foundation stage of development of recycled polymers from post-consumer waste alongside industrial polymer and petrochemical business SABIC as part of their Trucircle initiative.


More info in The Innovation Zone.

#4 Pilot plant to test enhanced technology to recycle PET waste

Multinational oil and gas company BP has announced the development of a potential game-changer recycling technology. The Infinia initiative promises to tackle currently unrecyclable PET plastic waste. Rolled out at scale, it has the potential to divert billions of units of coloured bottles and black food trays from landfill or incineration. Instead, the PET would be transformed back into new, virgin-quality feedstocks. BP is planning the construction of a $25 million (£19.4 million) pilot plant to prove the technology, before any progression to full-scale commercialisation. The Infinia technology is designed to turn difficult-to-recycle PET plastic waste into recycled feedstocks that are interchangeable with those made from traditional sources. The recycled feedstocks can be used to make new PET packaging that may be recycled again and again. The process would also negate the requirement for downcycling. See also Thermo-chemical process tackles hard-to-recycle plastic.

More info in The Innovation Zone.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >