Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database.

We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

Next week – Book on our next webinar

FREE one hour webinar. Catch up on the latest recyclable packaging innovation trends with this tour of the latest initiatives.

We will be joined by Marika Knorr, Head of Sustainability and Communication at CCL Label.

Hosted by Paul Jenkins, Managing Director and Barrington Pamplin, Technical Director of ThePackHub.

Book here.

ThePackHub’s latest Sustainable Packaging Innovations webinar on Thursday 2nd September is now available to watch online.

You can watch it here.

Any questions or enquiries to John Williams of Aquapak as follows:

Telephone: +44(0)7946 799416

Any questions about the innovations discussed or the Innovation Zone, please contact

ThePackHub collates up to 20 new packaging innovations every week for our Innovation Zone database. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –



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#1 Chocolate range gets recyclable overhaul


Confectionary giants The Ferrero Group has announced that its iconic Ferrero Rocher range will switch to a more recyclable box with reduced materials use. The packaging has been criticised by some in the past for its lack of recyclability. The “new eco-designed boxes” are the outcome of a partnership between Ferrero Group’s R&D department and materials science experts Milliken. The transition to a recyclable box apparently saw the development of more than 29 different plastic resins iterations. The final design is made from PP, which is easier to recycle across markets around the world. The new design will use 40% less plastic for its 16-piece box and 38% less plastic for its 30-piece box. The company further calculates that approximately 2,000 tonnes of plastic globally will be saved in the first year of rollout and will have at least a 30% lower carbon footprint. The box will maintain its transparency and will see a phased roll-out in markets across the globe.  The initiative is part of Ferrero’s commitment to making 100% of its packaging reusable, recyclable or compostable by 2025.

#2 Refillable packaging scheme moves in-store

Market-leading UK supermarket chain Tesco is now offering a range of reusable packaging for some of the major brands in trial stores to reduce the use of single-use packaging. The retailer has previously worked with Loop with an online refill offering with the next phase of the programme to move to in-store availability. When customers visit the Loop display within 10 selected English stores, they can expect to see more than 80 brands in refillable packaging. When they are finished with the contents of the packs, they can return to the Tesco store where it will be cleaned and restocked to be sold again. A deposit of £0.20 is paid per product and will be refunded through the use of an app upon return to the Loop display within the Tesco store.

More info in The Innovation Zone.

#3 Rainbow recyclable packaging for chocolate brand

UK-based multinational packaging giants DS Smith are collaborating with Dutch chocolate company Tony’s Chocolonely to launch a six-pack of chocolate with fully recyclable packaging. The distinctive ane impactful multipack has a viewing window on both sides, allowing the shopper to see the “rainbow range” of chocolate. The bottom of the pack folds inwards and secures, so the chocolate can be easily packaged and closed. The mono-material pack, which incorporates a useful carry handle, is made from 100% corrugated cardboard, allowing for the easy recycling of the pack in standard paper waste streams across markets. This pack has been delivered in accordance with DS Smith’s goal to produce only reusable or recyclable packaging by 2023.


More info in The Innovation Zone.

#4 PaperLock technology keeps potatoes fresh as well as reducing plastic use

Tasteful Selections has announced the launch of plastic-free potato packaging. The introduction of the recyclable and compostable packaging is in line with a fruit and veg sector industry trend to switch out of plastic-based materials. This new paper packaging with ‘PaperLock’ technology offers both light protection and absorption properties that protect the produce as well as reduce the amount of plastic used. The new packaging has been in development for a long time which has seen improvements in fibre strength and packaging integrity to make the item more comparable with plastic

More info in The Innovation Zone.

Packaging question of the week

Will you be attending a face-to-face packaging trade show, exhibition or conference before the end of the year? Vote and comment now. 

Last week, 89% think that consumers need more incentives to increase their recycling.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

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