Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to ThePackHub’s Innovation Zone, where we bring you the latest and greatest in packaging innovation.

With 6,755 searchable initiatives from leading companies around the globe, including recent updates from Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Luxembourg, Spain, Sweden, UK and USA, we’re your go-to source for staying ahead of the curve in the packaging industry.

Each month, we collate over 100 new packaging innovations for our platform, and today we’re excited to share four new ideas with you. But why stop there? Upgrade to 25 new innovations a week by visiting and discover all the latest packaging innovations.

We’ve got two great webinars lined up for you. Please see more details and book below.

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We are excited to unveil the “Exhibition Stories” report service, brought to you by industry leaders Ariane Van Mancius of Now New Next B.V. and Paul Jenkins of ThePackHub.

This service recognizes that not everyone has the ability to attend every packaging exhibition but still wants to stay informed on the latest trends and innovations in their field. “Exhibition Stories” offers reports on Europe’s largest and smallest packaging trade fairs from experts in trends and packaging, NowNewNext and ThePackHub.

Kicking off with LuxePack, held in Monaco for its 35th year, bringing together the entire world of luxury packaging. Upcoming “Exhibition Stories” will cover the Dutch catering trade fair Horecava in Amsterdam in January 2023 and Empack Netherlands in April of next year.

The first Exhibition Story is available free of charge and can be downloaded for free here:

ThePackHub’s Refillable & Reusable Packaging Compendium Volume 2 is out now. The most comprehensive reuse packaging trend summary available. Find out more and order here.

NEW – Book on our next free webinar

FREE one-hour webinar. Catch up on the latest e-commerce packaging innovation trends with this whistle-stop tour of the latest initiatives. We will cover many recent in-market and developmental examples to inspire you and keep you up to speed.

We will also be joined by Ian Beresford of Head of Marketing & Development at Essentra Tapes, who will be discussing how packaging can create that vital first impression of an E-commerce business for customers and therefore plays a crucial role in consumer perceptions of their sustainability status.

Hosted by Paul Jenkins, Managing Director of ThePackHub.

Register here.

JUST LISTED – Plastic Packaging Innovations Webinar
Join us for a FREE one-hour webinar and discover the cutting-edge advancements in plastic packaging innovation. Get a comprehensive overview of the latest initiatives and in-market developments that will inspire and inform you.

Hear from industry expert David Rimmer, Managing Director at Unette, as he shares insights on how his business is driving sustainable solutions and delivering easy-open, lightweighted plastic packaging.

Don’t miss this opportunity to stay ahead of the curve and learn from industry leaders. Sign up now!

Register here.

#1 Chilled meat supplier moves to more sustainable label operation

British label supplier Coveris, in conjunction with Finnish material supplier UPM Raflatac, is providing Yorkshire-based Cranswick Convenience Foods with a more sustainable solution for its cooked meat products. Cranswick will switch from a PET (polyethylene terephthalate) release liner – a critical component of the label application process, to the new fibre-based product from Raflatac, their RAFNXT+ material, which is then returned to Coveris for recycling. The move will also show a weight saving of around 12% per label, while the new liner material will remove over 35 tonnes of plastic PET from the supply-chain annually, replacing this with a lighter weight label, recyclable liner and more sustainable alternative. The used liner material will be taken to Coveris’ Boston site where it will be recycled. The new material will be used across more than 175 million packs to support sustainable targets, including Cranswick’s own carbon agenda, and Coveris’ sustainability vision of No Waste.


#2 Beauty giant patents in-store refilling of perfume bottles

American-French multinational beauty company Coty has announced that it has applied for an international patent for in-store perfume blending via a refill machine. The machine would enable customers to blend and refill their empty perfume containers. The beauty giant’s method of refilling a used container with fragrance features a transfer system that mixes pre-selected amounts of fragrance concentrate, distilled water and organic compound ethanol. For ease of use, the in-store station will feature a digital interface for ease of use by customers. The company says the station could be used with a range of refillable bottles – both transparent and opaque – and these would be weighed before filling for accuracy. It is thought that in-store refilling of empty perfume containers could take personalisation and sustainability in the industry to new levels. The patent was filed in May 2022 and published in December 2022.

More info in The Innovation Zone.

#3 Tamper-evident corrugated box meets online needs

US-based International Paper Company, the world’s largest pulp and paper company, has announced that it has won the Worldstar packaging 2023 award for its ‘inviolable’ box, which has been designed to secure and protect electronic products without the need to use plastic or adhesives. The design of the box is a response to one of the challenges presented by the shipment of products sold online and which is most demanded by consumers: ensuring that internet purchases reach their recipients in perfect condition. The design features a tamper-evident closure that breaks when the package has been opened for the first time, without the need to use adhesive tape, thus favouring the circular economy and sustainability. It is also manufactured with low-carbon production processes, made only of corrugated cardboard, a resistant material that reportedly increases the safety of its content. It is 100% recyclable and reusable.

More info in The Innovation Zone.

#4 Refillable body cream jar in limited edition colour for Valentine’s Day

Fenty Skin, a brand led by Robyn Rihanna Fenty, has launched a new limited edition product in time for Valentine’s Day. Butta Drop Shimmering Whipped Oil Body Cream is in a ‘hot pink’ pot, rather than the standard lavender. The outer part of the jar is designed to be kept to reuse with a refill. Once it’s empty, users press up from the inner ring to pop the refill out. Butta Drop Vanilla Dream Whipped Oil Body Cream is infused with a rose gold pearl, which gives the formula its shimmer. The moisturizer contains nearly 25% rich butters, restorative tropical oils, and extracts. Ingredients include Barbados cherry, and super-humectant glycerin. Rihanna paired her billowy black Schiaparelli Couture gown with the body cream to the Golden Globe Awards, and the product was sold out the next day at Sephora.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about our range of packaging innovation services.
Until next time. Happy innovating.
ThePackHub Ltd Albany House, 14 Shute End, Wokingham, Berks, RG40 1BJ. Tel: 0118 963 9990 . Email us >