Innovation Zone

ThePackHub Innovation Zone Snapshot

Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates 20 new packaging innovations every week for our Innovation Zone database. We now have 5,274 searchable initiatives listed. We have selected four new initiatives for you today.

More information on our Innovation Zone packaging database –

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ThePackHub’s latest Recyclable Packaging Innovations webinar broadcast on Thursday 30th September is now available to watch online.

You can watch it here.

Any questions or enquiries to Marika Knorr of CCL Label about EcoSleeve or their other recyclable solutions as follows:

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Any questions about the innovations discussed or the Innovation Zone, please contact

#1 Child-proof detergent box is fully recyclable

Keeping household chemical products child-proof through the use of innovative packaging is an important development element for packaging producers. European corrugated heavyweights Smurfit Kappa have launched a paper-based detergent pack that incorporates their proprietary Click-to-lock system. The solution involves a child-safe lock incorporated into the corrugated packaging, preventing unwanted access by the young of the detergent inside. The registered pack introduced for McBride incorporates mono-material paper, meaning it is fully recyclable. The pack replaces plastic boxes and delivers 20% more product per unit. The pack also delivers in terms of moisture resistance and tamper-proofing. The solution has been awarded Superior Child Safety Closure (SCIC) certification for superior child impeding closures.


#2 30% food grade recycled rHDPE for NZ milk brand

The first recycled HDPE (high density polyethylene) milk bottle is being launched in New Zealand. The new bottle is the culmination of a collaboration between food manufacturer Goodman Fielder and sustainable packaging company Pact Group. The bottle will contain 30% food-grade recycled rHDPE (recycled high density polyethylene). The new bottle will be sold for their Meadow Fresh brand milk, and the move is reported to cut virgin plastic use by 250 tonnes per annum, from a volume that is currently 830 tonnes. Goodman Fielder aim to have their milk bottles manufactured in 100% recycled material by 2030. The new bottles are themselves 100% recyclable, due in part that the white resin has been removed. Recycling of the bottles was previously limited to recycling them into milk crates due to this white resin. Meadow Fresh have also moved to 100% renewable electricity at their production plants this year.

More info in The Innovation Zone.

#3 Lip balm brand launches in lifetime refillable pack

In a bid to reduce plastic waste generated by lip balms, King of Shaves entrepreneur Will King has teamed up with creative strategist Bryn Walbrook to bring to the market a plastic-free alternative. Lip balms are said to be one of the most prolific polluters, with millions going to landfill annually. The new lip balm solution, being sold under the above&beyond brand, has a refillable aluminium case that is described as a “lifetime-use” product. The balms come in four different flavours and are made with coconut oil, shea butter, olive oil and sunflower seed wax, making them vegan-friendly. The brand is part of Integro Innovations with other products in the pipeline in what they call their Code Zero ‘lifetime-use, refillable’ initiative. The focus will be on areas of the beauty industry that they feel where they can make a difference. The lip balms are priced at £25 for the refillable container and three replacements.

More info in The Innovation Zone.

#4 Beverage brand loses label and reduces plastic

Multinational beverage giants Coca-Cola are reducing the amount of packaging used for a new plastic bottle in South Korea market. The bottle is a concept already trialled by Coca-Cola with other drinks brands such as Seagram’s and sports drink Toreta. The bottle communicates branding through indentation in the bottle, rather than a plastic label wrapped around it. This is useful for one main reason, recyclability. A label no longer needs to be separated from the bottle in order to be recycled, making the process quicker and easier. The brand owner was able to remove the label (which traditionally would contain a barcode, ingredients, and allergen information) as the bottles are part of a multipack of 24, allowing necessary information to be printed on the outer packaging.

Latest ThePackHub Expert Interview

Marika Knorr of CCL Label discusses her company’s Ecofloat sleeve material can enable brands to meet their recycling targets.

Packaging question of the week

When will the 2021 United Nations Climate Change Conference impact the packaging industry? Vote and comment now. 

Last week, 53% believe that the priority to deliver more sustainable packaging reduced the number of functional and value-added packaging developments has reduced.

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