In a bid to reduce plastic waste generated by lip balms, King of Shaves entrepreneur Will King has teamed up with creative strategist Bryn Walbrook to bring to the market a plastic-free alternative. Lip balms are said to be one of the most prolific polluters, with millions going to landfill annually. The new lip balm solution, being sold under the above&beyond brand, has a refillable aluminium case that is described as a “lifetime-use” product. The balms come in four different flavours and are made with coconut oil, shea butter, olive oil and sunflower seed wax, making them vegan-friendly. The brand is part of Integro Innovations with other products in the pipeline in what they call their Code Zero ‘lifetime-use, refillable’ initiative. The focus will be on areas of the beauty industry that they feel where they can make a difference. The lip balms are priced at £25 for the refillable container and three replacements.
More info in The Innovation Zone.