Olay North America has announced the launch of a new prototype lid, which it says will improve accessibility for disabled people. The new lid, called the Easy Open Lid, incorporates a winged cap that allows for easier opening. Other features include an extra grip on the raised lid, a high contrast product label, and braille text that reads “face cream” to allow consumers to differentiate between products. The new lid will be available on four of their most popular products: Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturiser, Retinol 24 Face Moisturiser, and Collagen Peptide 24 Face Moisturiser. P&G’s Olay have made the decision not to patent the new lid, as they feel that others may join them in making products more accessible to the disabled. The Easy Open Lid will be offered to consumers at no additional cost, with the purchase of any of the four Olay moisturisers with the new design.
More info in The Innovation Zone.