Innovation Zone ThePackHub -


Welcome to this week’s Innovation Zone snapshot from ThePackHub.
ThePackHub collates up to 20 new packaging innovations each week and we have picked four recent examples for you below.

Find out about how to subscribe to the database here.

Our next packaging seminar is on Thursday 3rd October – Sustainable Packaging Innovations 2019. Book your place now.

You can click here to subscribe to ThePackHub’s regular packaging blogs.

Early Bird Launch Offer
Top Packaging Suppliers Guide 2019


ThePackHub’s Top Packaging Supplier Guide 2019 is an essential report collecting innovations from the last 18 months picked from the most active companies in ThePackHub’s Innovation Zone database.

From Amcor to WestRock, ThePackHub’s Top Packaging Supplier Guide 2019 has over 250 ideas covering a wide range of materials and applications, there really is something for everyone!

Available as a printed report delivered postage free. Purchase of this comprehensive guide is also comes with a free, fully searchable PDF.

The cost of ThePackHub’s Top Packaging Supplier Guide 2019 is just £699.

Early bird launch offer

Save £300. Get your Top Packaging Supplier Guide 2019 for just £399.

Find out more and order here.

ThePackHub Seminars

Sustainable Packaging Innovations 2019 – Thursday 3rd October

ThePackHub’s 10th packaging conference is the perfect opportunity to get up to speed with the very latest sustainable packaging innovations relevant to your business in an interactive and engaging seminar environment. Just £359 + VAT.

Current Early Bird Discounts

Sustainable Packaging Innovations 2019 – Early Bird – save £160.


#1 Beverage can openings transformed with collectable pins

Coca-Cola is the most active brand owner on the pages of the Innovation Zone with over 40 examples listed. This time they have turned their attention to their eponymous beverage cans. The ring pulls for a limited edition Coca Cola range for the Brazilian market have been transformed with collectable pins from the Avengers Endgame movie. The solution was the brainchild of Brazil based agency W McCann. The can’s rings have attached badges/pins that can furnish clothes, bags, purses and other objects. Drinkers just need to open the can to access the pin. The limited edition has 12 characters from the film and was distributed throughout the Brazilian Cinemark network as well as online. See also Matt effect beverage cans with coded tabs engage drinkers.


More info in The Innovation Zone.

#2 Dedicated recycling service helps UK process compostable packaging

First Mile was launched in 2004 with a goal to revolutionise waste and recycling for businesses and ultimately provide a recycling service to over 25,000 UK businesses.. It continues that journey with the introduction of a dedicated compostable packaging recycling service – a first for the UK. The new service will see packaging ultimately composted into fertiliser and helps solve the problem of ensuring that compostable packaging is dealt with properly and doesn’t negatively impact on the recycling stream. They can contaminate other materials if added to mixed recycling. Compostable packaging materials require specific environments to successfully decompose.  A dedicated kerbside collection service will allow businesses to place their compostable packaging in First Mile bags for collection and sorting.

More info in The Innovation Zone.

#3 Easy-carry pint glass designed to be an on-trade gamechanger

Molson Coors owned Carling is helping to solve a long-term consumer challenge with the introduction of a new glassware design. The British may have a reputation for not minding to queue but this new easy carry solution should help speed up transactions at the bar. The new Carling pint glass has been specifically designed to resolve the frustration of carrying multiple drinks at the same time. London-based brand experts BrandOpus has worked with Carling on the launch of new easy-carry pint glass. The glasses are designed to help pub goers carry up to four pints in their hands from the bar. Launching across the UK public house network, the new glass has been ergonomically designed. It interlocks with other Carling glasses via the incorporation of special vertical grooves. Embossed lettering helps to reinforce branding as well as create a tactile grip. The glasses are wider at the top and thinner towards the middle creating an area that allows hands to easily wrap around.


More info in The Innovation Zone.

#4 Intelligent detergent packs deliver in-store refillable system

The challenges of reducing packaging’s burden on the environment has never been more acute with many examples reaching the pages of the Innovation Zone. In this case we can introduce a packaging system using smart technology to make the reusable packaging process quick and straight-forward. Algramo has introduced a new model that encourages returnability already present in more than 2,000 stores in Santiago, Chile. We tracked this company previously last year. See Reusable packaging system targets low-income markets. Shoppers register at Special detergent bottles have a chip integrated in them. Dispensers have been installed that will recognise the user and discount the value of the product purchased. For each purchase made in these new dispensers, the user will be informed how much plastic was avoided and its environmental impact and will receive money back to be used to buy new products.

More info in The Innovation Zone.



Join our new sustainable packaging Facebook group More Plastic Than Fish and be part of the conversation.  Join here.

Please visit ThePackHub or call us on +44(0)118 963 9990 to find out more about the range of packaging innovation services we offer. We’ve delivered projects for a number of brand owner, retailer and packaging suppliers.

Until next time. Happy innovating.

ThePackHub Ltd 3 Redlands Court, Chapel Lane, Shotteswell, Banbury, OX17 1JB . Tel: 0118 963 9990 . Email us >