Shinoda Alimentos is one of Brazil’s largest producer of eggs and egg-based products. It has announced the development of a new packaging format for its Albu Protein food supplement line with FuturePack. The new pack is a PET (polyethylene terephthalate) jar, supplied by Moltec, which replaces the previous stand-up pouch format. The new pack is designed to appeal to its main target audiences, of people over 50 who consume albumin, and gym-goers. The unique shape of the new PET jar was designed to make it stand out on shelf and has ergonomic ribbing on the sidewalls that facilitate handling. It also has a wide mouth to enable the consumer to easily dispense the product with a spoon or scoop. The clear jar enables the consumer to see the product easily and is suitable for reuse. The stand-up pouch will still be available but as a refill pack.
More info in The Innovation Zone. |